Pro driver Aurora Straus stars in BMW ‘Power Has Come A Long Way’ spot by Serviceplan
Spot directed by Rachel McDonald at Biscuit Filmworks.
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Digital film Power has come a long way, from BMW starring Aurora Straus with an all-women crew helmed by Biscuit Filmworks Director Rachel McDonald with Director of Photography Rachel Morrison- the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day.
The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old professional racecar driver, Harvard freshman and founder of ‘Girls With Drive’:The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.
Credits
View on- Agency Serviceplan Group/Munich
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
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Credits
View on- Agency Serviceplan Group/Munich
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
- Chief Creative Officer Jay Benjamin
- Art Director Dasha Erkina
- Copywriter Nick Delisi
- Producer Karen McKibben
- DP Rachel Morrison | (DP)
- Executive Producer Eve Kornblum
- Producer Julianne Cort
- Editor Akiko Iwakawa-Grieve
- VFX The Mill/New York
- Music Q Department
- Sound Design Stimmung
- Executive Producer Kristina Iwankiw
- Producer Nick Tuttle
- Executive Producer Heath Raymond
- Production Coordinator Alexie Kozol
- Line Producer Maury Strong
- Assistant Editor Dan Berk
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Credits
powered by- Agency Serviceplan Group/Munich
- Production Company Biscuit Filmworks/USA
- Director Rachel McDonald
- Chief Creative Officer Jay Benjamin
- Art Director Dasha Erkina
- Copywriter Nick Delisi
- Producer Karen McKibben
- DP Rachel Morrison | (DP)
- Executive Producer Eve Kornblum
- Producer Julianne Cort
- Editor Akiko Iwakawa-Grieve
- VFX The Mill/New York
- Music Q Department
- Sound Design Stimmung
- Executive Producer Kristina Iwankiw
- Producer Nick Tuttle
- Executive Producer Heath Raymond
- Production Coordinator Alexie Kozol
- Line Producer Maury Strong
- Assistant Editor Dan Berk
Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program
