PromaxBDA UK Awards 2016 Winners Announcement
The event sponsored by ENVY Post Production, which rewards and acknowledges the very best creative in television, digital marketing, advertising and design.
The winners have been revealed for the PromaxBDA UK Awards 2016 sponsored by ENVY Post Production, which rewards and acknowledges the very best creative in television, digital marketing, advertising and design.
Hosted by comedian Katherine Ryan, the black-tie gala dinner saw the best names in the British creative industries come together for an evening of celebrations. Winners were announced at the London Hilton on Park Lane, London on 4 November 2016, following thePromaxBDA UK ‘The New Normal’ Conference 2016 the day before at Here East, Queen Elizabeth Olympic Park, London.
The winners and finalists are as follows:
Best Drama Promo (Originated)
Gold: 4creative – Hollyoaks: One Killer Week
Silver: ITV – Cold Feet
Bronze: REN TV – The Americans
Best Drama Promo (Clip-Based)
Gold: ITV – Doctor Thorne
Silver: ITV – Brief Encounters
Bronze: ITV – The Level
Best Entertainment Promo (Originated)
Gold: Sunshine – BBC Three ‘Educate’ Originated Entertainment Promo
Silver: ITV – I’m a Celebrity 2015
Bronze: ITV – Celebrity Juice Live
Best Entertainment Promo (Clip-Based)
Gold: Comedy Central UK – South Park 20th
Silver: Comedy Central UK – Malcom in the Middle
Bronze: ITV – Family Guy | Spice Girls
Best Reality Promo (Originated)
Gold: 4creative – The Jump
Silver: ITV – Love Island
Bronze: Channel 5 – Big Brother 2016
Best Reality Promo (Clip Based)
Gold: MTV UK Creative – Ex On The Beach S5 - Sex
Silver: ITV – The Only Way is Essex
Bronze: Discovery Creative London – Paranormal Mondays – Investigation
Best Factual Promo (Originated)
Gold: NBCUniversal International Networks - UK & EMEA – 13th Street: Killer Woman
Silver: Channel 5 – Ben Fogle New Live in the Wild
Bronze: NBCUniversal International Networks - UK & EMEA - 13th Street: Mafia Women
Best Factual Promo (Clip-based)
Gold: Discovery Creative London – Mighty Ships - Quest
Silver: ITV – Paul O’Grady – For the Love of Dogs
Bronze: 4creative – Muslim Drag Queens
Best Sports Promo (Originated)
Gold: 4creative – Paralympics – Yes I Can
Silver: 4creative – AP McCoy
Bronze: BBC Creative – Wimbledon 2016
Best Sports Promo (Clip-Based)
Gold: MTG Creative – TV3 Sport Thunderclap
Silver: BT Creative – This Is Our Playground
Bronze: Channel 5 – Cricket Highlights
Best Children's Promo (Originated)
Gold: The Walt Disney Company – The Lion Guard Auditions
Silver: RKCR/Y&R + BBC – CBBC Pure Imagination
Bronze: The Walt Disney Company – Big Adventure Wednesdays
Best Children's Promo (Clip-Based)
Gold: The Walt Disney Company – Full Force Xmas
Silver: Nickelodeon UK – Harvey Beaks New Episodes
Bronze: Nickelodeon UK – Sanjay & Craig New Episodes
Best Film Promo
Gold: NBCUniversal International Networks – UK & EMEA – Studio Universal: Steven Segal
Silver: Comedy Central UK – Layer Cake
Bronze: Liberty Global - Virgin Media The Ride of Your Life
Best News and Current Affairs Promo
Gold: 4creative – Dispatches: Are You Owed a Payrise
Silver: ITV – EU Referendum
Bronze: 4creative - My Son the Jihadi
Best Direct Response Promo
Gold: BBC Creative - Bitesize
Silver: MTV UK Creative – Pop Champs 2016
Bronze: A+E Networks UK – Cl Channel “Child Rescue Alert”
Best Direct Response Promo Kids
Gold: Turner Broadcasting – Cartoon Network Christmas Countdown
Silver: Nickelodeon UK – SpongeBobs Christmas Wrap
Bronze: Sony Pictures Television UK – Pop Roarsome Stunt
Best VOD Promotion
Gold: Liberty Global – Virgin Media The Ride of Your Life
Silver: RKCR / Y&R & BBC – BBC Iplayer Discover Amazing
Bronze: BBC Creative – People Just Do Nothing - Skip
Best Foreign Language
Gold: CJSC TV Daryal (Che Channel) - ID
Silver: NBCUniversal International Networks – UK & EMEA – 13th Street: Killer Women
Bronze: NBCUniversal International Networks – UK & EMEA –13th Street: Mafia Women
Best Foreign Language Promo Clip Based
Gold: Comedy TV – Nikita. That very Nikita.
Silver: Liberty Global – MyPrime - Tarantino
Bronze: CJSC TV Daryal (Che Channel) – Terminator
Best Season or Stunt
Gold: Comedy Central UK - South Park 20th
Silver: BBC Worldwide - BBC Store Video
Bronze: Comedy Central UK - Christmas with Friends
Best Content or Long Form
Gold: 4creative - Paralympics - Yes I Can
Silver: 4creative - Paralympics - Yes I Can - Signed Version
Bronze: Comedy Central UK - South Park 20th
Best Sponsorship Package
Gold: Turner Broadcasting - Weetabuddies sponsors Breakfast Funnies on Cartoon Network
Silver: Turner Broadcasting - What's on TV sponsors Christmas on TCM
Bronze: 4creative - McVities Premier Break
Best On-Air Channel Idents (In-House)
Gold: MTV UK Creative - MTV Idents
Silver: BBC Creative - BBC Two Idents
Bronze: BT Creative - BT Sport Live Chatter and Brand Chants
Best On-Air Idents (Out-of-House)
Gold: 4creative - Channel 4 Rebrand
Silver: Red Bee/BBC - BBC Three
Bronze: MTV UK Creative - MTV Idents
Best Launch
Gold: 4creative - Paralympics - Yes I Can
Silver: RKCR/Y&R + BBC - Rio Olympics 2016, The Greatest Show on Earth
Bronze: Comedy Central UK - South Park 20th
Best Print Based Ad or Poster
Gold: 4creative - Paralympics
Silver: MTV UK Creative - Geordie Shore Squeeze
Bronze: Turner Broadcasting - RuPaul's Drag Race: May Contain Nuts
Best Digital Out of Home
Gold: ITV - The Brit Awards
Silver: 4creative - Paralympics
Bronze: 4creative - Eden
Best Digital On-Air Media Planning
Gold: Channel 4 - Paralympic Games
Silver: Discovery Creative London - Gold Rush
Bronze: ITV - Love Island
Best Social Media Campaign
Gold: 4creative - Paralympics
Silver: 4creative - The Aliens
Bronze: BT Creative - Goals Recreated
Best Social Video
Gold: ITV - X Factor Dub Factor
Silver: BBC Creative - Attenborough "Drop It Like It's Hot"
Bronze: The Walt Disney Company - The Lion Guard Auditions
Best Use of Digital Media
Gold: Red Bee/Fox - Outcast Launch
Silver: BBC Creative - BBC3 Shorts - DOG & WGTAV
Bronze: Discovery Creative London - Sean Conway - Discovery Channel
Best Integrated Campaigns
Gold: 4creative - Paralympics
Silver: ITV - Family Guy
Bronze: 4creative - Eden
Best Use of PR
Gold: ITV - Family Guy
Silver: 4creative - The Aliens
Bronze: Channel 5 - Borderline
Best Writing
Gold: Comedy Central UK - Layer Cake
Silver: UKTV Creative - Drama Q1 Brand Trail
Bronze: Comedy Central UK - Spiceworld
Best Use of Sound Design
Gold: String and Tins - BBC3 - Shorts
Silver: BBC Creative - Who Gives Them a Voice
Bronze: NBCUniversal International Networks - UK & EMEA - SYFY UK: Star Trek 50 Song
Best Use of Music
Gold: 4creative - Paralympics - Yes I Can
Silver: Comedy Central UK - South Park 20th
Bronze: 4creative - True Colour TV
Best Use of Graphic Design
Gold: NBCUniversal International Networks - UK & EMEA - 13th Street: Killer Women
Silver: NBCUniversal International Networks - UK & EMEA - SYFY20
Bronze: Liberty Global - Virgin Media Comic Book Heroes
Best Use of Animation
Gold: UKTV Creative - Dave - Christmas
Silver: NBCUniversal International Networks - UK & EMEA - 13th Street: Mafia Women
Bronze: RKCR/Y&R + BBC - Rio Olympics 2016, The Greatest Show on Earth
Best Use of Editing
Gold: Liberty Global - Virgin Media Let’s Do It
Silver: Liberty Global - Virgin Media Comic Book Heroes
Bronze: Liberty Global - Virgin Media The Ride of Your Life
Best Use of Direction
Gold: 4creative - Paralympics - Yes I Can
Silver: 4creative - The Supervillans
Bronze: ITV - Celebrity Juice Live
Best Use of Humour
Gold: Comedy Central UK - South Park 20th
Silver: MTG Creative - Look at that body!
Bronze: 4creative - Underdog
Something for Nothing
Gold: Comedy Central UK - Layer Cake
Silver: A+E Networks UK - CI Channel "Crimes through the Decades"
Bronze: UKTV Creative - Murder Made Me Famous
Best TV Channel Identity
Gold: 4creative - Channel 4 Rebrand
Silver: Nickelodeon UK - Nick@Nite
Bronze: Channel 5 - Channel 5 Rebrand
Best Newcomer
Gold: UKTV Creative - Aidan Hackett
Silver: Comedy Central UK - Steve Elswood
Bronze: BBC Worldwide - Roshni Thanki
General Channel Image Spot
Gold: UKTV Creative - Really - Brand
Silver: UKTV Creative - Alibi Q2 Brand Trail
Bronze: 4creative - True Colour TV
Creative Channel of the Year
Gold: 4creative / Channel 4 - Channel 4
