RIMOWA's ABC of attaché
The iconic luggage brand, along with London-based creative studio Any Other Name, creates a 26-film 'virtual exhibition' of CGI imagery and archival footage, taking us through a history-spanning alphabet.
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Credits
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Credits
powered by- Production Company Any Other Name
Playing out more like a gallery installation than a traditional ad campaign, Any Other Name's striking film series for RIMOWA is set to teach you your ABC as gorgeously as it can manage.
Formulated using CGI, each individual film in RIMOWA, AN ALPHABET reveals a word that spotlights the brand's 123-year history, diving into 'C’ for Collaboration, R for Repair and Z for Zeitgeist, amongst others.
Backed by ear-catching [is that a phrase?] sound design from Golden Hum, complimenting the photoreal imagery with an industrial, droning soundscape, this clever piece feels as robust and luxurious as the items it sells.
