Sara Dunlop captures the joy of sharing for Cadbury
A Cupboard Raider turns out to be a generous-hearted soul in this simple and sweet campaign out of VCCP.
Credits
View on- Agency VCCP/London
- Production Company Rattling Stick
- Director Sara Dunlop
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Credits
View on- Agency VCCP/London
- Production Company Rattling Stick
- Director Sara Dunlop
- Audio Post Production Wave Recording Studios
- Post Production Color Wave Recording Studios
- Executive Creative Director Darren Bailes
- Creative Director Guy Moore
- Creative Ben McCarthy
- Creative Seb Housden
- Producer Polly Ruskin
- Colorist Ellora Chowdhury
- Untold Studios Ian Berry
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Credits
powered by- Agency VCCP/London
- Production Company Rattling Stick
- Director Sara Dunlop
- Audio Post Production Wave Recording Studios
- Post Production Color Wave Recording Studios
- Executive Creative Director Darren Bailes
- Creative Director Guy Moore
- Creative Ben McCarthy
- Creative Seb Housden
- Producer Polly Ruskin
- Colorist Ellora Chowdhury
- Untold Studios Ian Berry
A little boy nearly gets caught with his hand in the cookie jar in this new campaign for Cadbury's Fingers - but it's all for a good cause.
Created by VCCP London as part of the new Cadburyness Baked In platform, the spot opens on a young lad perched on tip-toe at the kitchen cupboard, helping himself to a couple of Fingers. Later, we see him sharing his biscuits with a new boy at school, creating a small moment of connection through kindness.
Sensitively directed by Sara Dunlop through Rattling Stick, it's a sweet and simple ad that avoids over-baking the message.