Scarlett Is Unveiled in New York
The studio, affiliated with BlueRock and Spontaneous, will focus on design and VFX for beauty and luxury advertising.
Scarlett, a New Face in Luxury and Beauty Work, Is Revealed
Stairway 9, the holding company for New York-based creative editorial and post production shops such as BlueRock, Spontaneous, Blast and others, has launched Scarlett, a new design and visual effects studio that will specialize in the luxury and beauty categories. Launched by Wendy Brovetto, Managing Director and Executive Producer, and Johanna Marciano, Creative Director, the studio is designed from the ground up with the aesthetic sensibilities of the luxury and beauty creative community in mind.
"Ethel Rubinstein (CEO and Partner of Stairway 9) recognized the need for a specialized artistic design experience within the luxury/beauty category," says Brovetto. "She approached me with the idea of creating a new company, as I had expertise on both the agency and post side of beauty. It was clear to me that this would be a great opportunity to build a boutique brand under the umbrella of the Stairway 9 companies."
The studio is staffed with talented and highly specialized artists who understand the genuinely unique needs of the genre, Brovetto explains, all guided by Marciano, a Paris native and a graduate of Parsons who has 15 years experience in the New York market.
"When it comes to beauty, a brand's messaging needs to be communicated differently," says Marciano. "It requires a different sensibility in approach as it touches upon a very personal realm. After a few years of experience working on beauty accounts, and enjoying being involved in that kind of work, I realized understanding these brands and their needs came fairly instinctively to me."
"Having honed my eye working on beauty accounts, my goal was to bring together the most highly skilled creative talent in the genre," Brovetto adds. "I searched both nationally and internationally, recruiting from Paris, so I could have the world's foremost beauty design experts working as one collaborative team, creating the kind of experience that will bring beauty and luxury to new heights."
"We work very much as a unit with our clients, collaborating on solutions together which is very rewarding both professionally and personally," continues Marciano. "Over the years I've forged close personal ties with many clients, which has lead to a depth of understanding in regards to their advertising needs."
Both Brovetto and Marciano have extensive experience servicing beauty luxury clients such as Garnier, Avon and Cadillac. For clients, working at Scarlett will be an immersive experience, where the environment fosters the creative process while the technical and creative capabilities of the staff supports their projects and helps ensure a smooth and efficient workflow.
Scarlett is both certified by the Women's Business Enterprise National Council (WBENC) and New York State Department of Economic Development as women owned. In addition, as a member of the Stairway 9 network of companies, it has access to the resources of some of the industry's best known brands in editorial and post production.
Published 17 March, 2011
