Share

Smartphone Free USA – Let's Change The Norm

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Smartphone Free Childhood US (SFCxUS ), a grassroots movement of parent advocates has released a powerful new campaign created by Fearless Mortals. 

Written and directed by Tim Mason and produced by Tessa Films, the spot, Let’s Change The Norm, emphasises that smartphones and social media impose adult-sized responsibilities on children who are not yet ready to manage potential online bullying, addictive algorithms and harmful content such as cyberbullying, hackers and porn. 

SFCxUS mission is to highlight the pressures placed on children by smartphones and social media and promote a return to a childhood that's rich in play, relationships and real-world experiences. 

Share