Sharing is caring for Banco Provincia
La America and LANDIA's delightfully surreal spot shows what a city-wide board meeting might look like.
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Credits
View on- Agency La America/Buenos Aires
- Production Company Landia/Argentina
- Director Lucas Shannon
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Credits
View on- Agency La America/Buenos Aires
- Production Company Landia/Argentina
- Director Lucas Shannon
- Executive Producer Adrian D'Amario
- Executive Producer Diego Dutil
- Producer Melina Nicocia
- Color Correction Pentimento
- Color Correction Jorge Russo
- Post Production Les Amateurs VFX
- Editor Santiago Saponi
- Sound & Mix Fer Martino
- Post Production Delfina Mosconi
- Creative Director Rafael D' Alvia
- Creative Director Alejandro Dominguez
- DP Julian Ledesma
- Executive Creative Director Sebastian Stagno
- Creative Christian Camean
- Creative Rafael Cortes
- Producer Juan Manuel Praderio
- Art Director Sebastian Beretta
- Copywriter Audrey Prieto
- Producer Nicolas Elizari
- Art Director Gustavo Chiocconi
- Production Coordinator Andrea Sarno
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency La America/Buenos Aires
- Production Company Landia/Argentina
- Director Lucas Shannon
- Executive Producer Adrian D'Amario
- Executive Producer Diego Dutil
- Producer Melina Nicocia
- Color Correction Pentimento
- Color Correction Jorge Russo
- Post Production Les Amateurs VFX
- Editor Santiago Saponi
- Sound & Mix Fer Martino
- Post Production Delfina Mosconi
- Creative Director Rafael D' Alvia
- Creative Director Alejandro Dominguez
- DP Julian Ledesma
- Executive Creative Director Sebastian Stagno
- Creative Christian Camean
- Creative Rafael Cortes
- Producer Juan Manuel Praderio
- Art Director Sebastian Beretta
- Copywriter Audrey Prieto
- Producer Nicolas Elizari
- Art Director Gustavo Chiocconi
- Production Coordinator Andrea Sarno
What's the biggest table you've ever sat around? Maybe Christmas/Thanksgiving lunch with extended family? A company meeting with the entire office? That time you were one of King Arthur's trusted knights?!
Regardless, it's unlikely that any item of furniture you can imagine is as vast as the comically lengthy table at the heart of agency La America's latest spot for Banco Provincia, in which the financial institution invites a nation to gather around to discuss its future.
Celebrating the company's 17millones.com.ar site, where clients can be consulted on the bank's actions, Shareholders' Meeting delights with its ever-expanding surrealism, hilariously realised by LANDIA director Shannon.
“I was inspired by the Coen Brothers, William Eggleston, and Stephen Shore for the creative and visual treatment," explains Shannon. "The more chaotic end is a ‘Felliniesque’ portrait of the absurdity that represents having such a long table with so many people.
“We built a fifty-meter table and had dozens of extras. Representing people from different cities and professions was a whole logistic effort, and one of the big challenges was to reflect that the meeting happens simultaneously in different places.”
