shots Awards EMEA 2025 winners announced

Last night [November 19] was the shots Awards EMEA ceremony for 2025 at which the winning work, people and companies from across Europe, the Middle East and Africa were celebrated as best-in-class across the last 12 months.

Taking place at The Londoner hotel in Leicester Square, and brilliantly presented by comedian Sophie Duker, the event, which was sponsored by GPN Global Production Network, Nouri Films, and Division.Film, showcased a year's worth of amazing work, celebrating the creativity, ingenuity and expertise of the advertising industry.

Below is a list of all the winning campaigns, which were chosen by a panel of industry experts from the EMEA advertising community. The people and company of the year winners were also revealed last night, those winners being crowned via a points-based system which saw a shortlisted piece of work receive one point, a bronze-winning campaign receive three points, silver winners picking up five extra points, and gold trophies adding a further eight points.

You can watch all of the winning and shortlisted work on our dedicated shots Reels page, by clicking here.

All of the images from the night will be on the shots Facebook page from Monday.

Huge congratulations to all of those who picked up trophies at this year's event.

Above: Host of the shots Awards EMEA 2025, Sophie Duker.

Ad of the Year: Animation

GOLD: WWF In Hot Water
SILVER: Women's Aid The Monster Who Came To Tea
BRONZE: Alpine 70 Years Of Lightness

GODMODE Hero Film
Leroy Merlin Enzo And His Daughter Paloma
Valorant - Riot Games Reflection // Redemption
Virgin Media O2 Trunk Trucker
The Witcher 4 Cinematic Reveal Trailer | The Game Awards 2024

shots Awards EMEA 2025 winners announced

Bine Bach sigs with Revolver

Atlassian's a real team changer

Above: Host of the shots Awards EMEA 2025, Sophie Duker.

Ad of the Year: Animation

Ad of the Year: VFX

Animation & VFX juryMerna Karam [Head Judge], Dionne Archibald, Anthony Austin, Mazen Attalla, Hend Esmat, Raman Djafari, Sue Loughlin, Anna Mantzaris, Andy Steele, Hossam Tarek, Mikaella Zarka

Above: Casting gold went to Morrisons Fish and Veg.

Ad of the Year: Casting

Ad of the Year: Production DesignGOLD: HORNBACH No Project Without DramaSILVER: Teach For Poland Teacher 2040BRONZE: John Lewis & Partners The Gifting HourBirdie Canary Of Mine Nespresso Festive Odyssey Vacheron Constantin The Quest Virgin Media O2 Trunk Trucker

Ad of the Year: Styling

Casting, Production Design and Styling juryAlba Barneda [Head Judge], Hannah Ashby Ward, Andrea Batlló, Hannah Birkett, Tina Bornmann, Violeta Comella de la Guardia, Ali Fearnley, Warren Gray, Marie Lanna, Nathan Parker, Edu Perez, Emily Pirouet, Vera Portz, Zita Zutic Konak

Ad of the Year: Charity/PSA

Charity juryTamryn Kerr [Head Judge], Tash Beecher, Gijs van den Berg, Rita El Hachem, Leonie Ellis, Laura McGovern, Nkanyezi Masango, Sarah Musker, Cali Oliver, Tobias Paul, Tony Roberts, Mahmoud Shokri

Above: Cinematography – Up to and including two minutes winner, Nike Greatness.

Ad of the Year: Cinematography – Up to and including two minutes

Ad of the Year: Cinematography – Above two minutes

Cinematography jurySveta Aparina [Head Judge], Haifaa al Mansour, Duarte Domingos, Jakub Jirásek, Gaopie Kabe, Maria Lax, Nurali Kushkov, Laura Russ, Kate Sharpe, Deon van Zyl, SASC

Above: Ad of the Year: Concept – Up to and including two minutes, went to British Airways Love Departed.

Ad of the Year: Concept – Up to and including two minutes

Ad of the Year: Concept – Above two minutes

Ad of the Year: Copywriting

Concept & Copywriting jurySeyoan Vela [Head Judge], Kojo Abban, Michael Boszko, Eva Santos Bouzas, Bruce Macdonald, Margo Mars, Filipa Maurício, Luis Paulo Gatti, Tiger Savage, Tim Schoenmaeckers, Vanessa Tan, Devaksha Vallabhjee, Chris Wall, Gémina Gil Flores

Ad of the Year: Direction – Up to and including 60-seconds

Ad of the Year: Direction – From 61-seconds to three-minutes inc

Ad of the Year: Direction – Above three minutes

Direction juryChris Watling [Head Judge], Christopher Baker, Simon Fessler, Greg Hackett, Christian Lopez, Emma Lundy, Jessy Moussallem, Maged Nassar, Kate Taylor, Jacq Wilkinson

Above: ICEX, Audiovisual From Spain The Cause Of The Accident That Started The Fire picked up the Editing (above three minutes) trophy.

Ad of the Year: Editing – Up to and including 60-seconds

GOLD: New Balance Quiet PleaseSILVER: Columbia Engineered For WhateverBRONZE: Coach Elle - On Your Own Time McDonald's McDonald's x Kappa FCPremier League The Run In

Ad of the Year: Editing – From 61-seconds to three-minutes inc

Ad of the Year: Editing – Above three minutes

Editing juryAdriana Legay [Head Judge], Laura Cairney-Keize, Édouard Chassaing, Clémence Cuvelier, Hugo Diaz, Carlos Font Clos, Rachael Spann, Amber Saunders, Marion Thiéry, Xander Vander, Whan Zulu

Above: Some of the night's happy winners.

Ad of the Year: Sound Design

Ad of the Year: Use of Music – Licensed

Ad of the Year: Use of Music – Original Composition

Use of Music & Sound Design juryMichaël Sauvage [Head Judge], Alice Benton, George Castle, Laura Montarroso Daher, Hernán C. Fioravanti, Jesper Gadeberg, Gary Hilton, Renu Hossain, Rachel Menzies, Chi Chi Nwakodo, Rudi Rok, Paul Sumpter, Rachel Tauwnaar

Music Video of the Year

Music Video juryJack Howard [Head Judge], Meji Alabi, Olly Calverley, Tom Dean, Jenny Fan, Theo Hue Williams, Karim Mira, Nare Mokgotho, Iona Patterson, Naghmeh Pour, Lisa Weller

Above: Biscuit's Florence Poppy Deary won the New Director of the Year award, which was presented by Michael Nouri of Nouri Films, one of this year's shots Awards sponsors.

New Director of the Year

New Director juryRichard Adkins [Head Judge], Omar Abbas, Fiona Bartel, Jessica Bermingham, James Brook-Partridge, Anne DePree, Dan Kreeger, Lana Senaoui, Amr Singh, Rachel Solomon, Genevieve Sheppard, Darapen Vongsa-nga

Agency of the Year

Director of the Year

Editing House of the Year

Editor of the Year

Post Production/VFX Company of the Year

Production Company of the Year

Sound Design/Music Company of the Year

Above: The sponsors of this year's shots Awards EMEA, GPN Global Production Network, Nouri Films, and Division.Film.

Animation & VFX jury
Merna Karam [Head Judge], Dionne Archibald, Anthony Austin, Mazen Attalla, Hend Esmat, Raman Djafari, Sue Loughlin, Anna Mantzaris, Andy Steele, Hossam Tarek, Mikaella Zarka

Ad of the Year: Production Design

GOLD: HORNBACH No Project Without Drama
SILVER: Teach For Poland Teacher 2040
BRONZE: John Lewis & Partners The Gifting Hour
Birdie Canary Of Mine
Nespresso Festive Odyssey
Vacheron Constantin The Quest
Virgin Media O2 Trunk Trucker

Casting, Production Design and Styling jury
Alba Barneda [Head Judge], Hannah Ashby Ward, Andrea Batlló, Hannah Birkett, Tina Bornmann, Violeta Comella de la Guardia, Ali Fearnley, Warren Gray, Marie Lanna, Nathan Parker, Edu Perez, Emily Pirouet, Vera Portz, Zita Zutic Konak

Charity jury
Tamryn Kerr [Head Judge], Tash Beecher, Gijs van den Berg, Rita El Hachem, Leonie Ellis, Laura McGovern, Nkanyezi Masango, Sarah Musker, Cali Oliver, Tobias Paul, Tony Roberts, Mahmoud Shokri

Cinematography jury
Sveta Aparina [Head Judge], Haifaa al Mansour, Duarte Domingos, Jakub Jirásek, Gaopie Kabe, Maria Lax, Nurali Kushkov, Laura Russ, Kate Sharpe, Deon van Zyl, SASC

Concept & Copywriting jury
Seyoan Vela [Head Judge], Kojo Abban, Michael Boszko, Eva Santos Bouzas, Bruce Macdonald, Margo Mars, Filipa Maurício, Luis Paulo Gatti, Tiger Savage, Tim Schoenmaeckers, Vanessa Tan, Devaksha Vallabhjee, Chris Wall, Gémina Gil Flores

Direction jury
Chris Watling [Head Judge], Christopher Baker, Simon Fessler, Greg Hackett, Christian Lopez, Emma Lundy, Jessy Moussallem, Maged Nassar, Kate Taylor, Jacq Wilkinson

GOLD: New Balance Quiet Please
SILVER: Columbia Engineered For Whatever
BRONZE: Coach Elle - On Your Own Time
McDonald's McDonald's x Kappa FC
Premier League The Run In

Editing jury
Adriana Legay [Head Judge], Laura Cairney-Keize, Édouard Chassaing, Clémence Cuvelier, Hugo Diaz, Carlos Font Clos, Rachael Spann, Amber Saunders, Marion Thiéry, Xander Vander, Whan Zulu

Use of Music & Sound Design jury
Michaël Sauvage [Head Judge], Alice Benton, George Castle, Laura Montarroso Daher, Hernán C. Fioravanti, Jesper Gadeberg, Gary Hilton, Renu Hossain, Rachel Menzies, Chi Chi Nwakodo, Rudi Rok, Paul Sumpter, Rachel Tauwnaar

Music Video jury
Jack Howard [Head Judge], Meji Alabi, Olly Calverley, Tom Dean, Jenny Fan, Theo Hue Williams, Karim Mira, Nare Mokgotho, Iona Patterson, Naghmeh Pour, Lisa Weller

New Director jury
Richard Adkins [Head Judge], Omar Abbas, Fiona Bartel, Jessica Bermingham, James Brook-Partridge, Anne DePree, Dan Kreeger, Lana Senaoui, Amr Singh, Rachel Solomon, Genevieve Sheppard, Darapen Vongsa-nga