Sink into softness with an Egg McMuffin
Shot in loving slow-mo with lingering close-ups, this latest McDonald's spot will have you licking the screen.
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Credits
View on- Agency TBWA/Paris
- Production Company TBWA Else
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Credits
View on- Agency TBWA/Paris
- Production Company TBWA Else
- Agency Manager Luc Bourgery
- Agency Manager Agathe Bruneau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Producer Mathilde Nanot-Lachkar
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Credits
powered by- Agency TBWA/Paris
- Production Company TBWA Else
- Agency Manager Luc Bourgery
- Agency Manager Agathe Bruneau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Producer Mathilde Nanot-Lachkar
In the happiest of Friday news, you can now purchase the pillowy, oozy goodness that is McDonald's Egg McMuffin all day long.
To celebrate the announcement, TBWA\Paris has created this drool-worthy spot encouraging us to enjoy 'un moment de douceur' ('a moment of softness', which sounds way better in French).
Owing more than a tip of the hat to Lurpak's Adventure Awaits, the film (directed by Maud Poilpré via the agency's in-house production arm, TBWA\Else) takes us through the assembly of an Egg McMuffin, from the bouncy bun to the sizzling egg, in glorious slow-motion and accompanied by magnified 'real life' sounds.
See you in the queue at Maccers...
