Sky Bet gets opinionated
A match might only be 90-minutes long, but the game of football extends much further than the time on the pitch, as this new campaign for Sky Bet shows.
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Credits
View on- Agency Who Wot Why/London
- Production Company The Banquet
- Director Ian Roderick Gray
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Credits
View on- Agency Who Wot Why/London
- Production Company The Banquet
- Director Ian Roderick Gray
- Editor Whitehouse Post/London
- Color/VFX /Online Edit UNIT Studios
- Offline Edit Whitehouse Post/London
- Motion Control & Tech-Visual Mr Moco
- Director of Business Development Mark Forster
- Executive Producers Ian Roderick Gray
- DP Alexandre Jamin
- Production Designer Zoe Koperski
- Editor Greg Hayes
- Sound Designer/Audio Mixer Edwin Matthews
- Colorist Denny Cooper
- Client Producer Jen White
- Location Manager Sean Stuart / (Line Producer)
- Boom Op Richard Bentham
- Art Director Ashleigh Latter
- Post Producers Megan Plane
- Lead Online Ian Baker / (Flame Artist)
- Online Fraser Cleland
- Online Rob Ellis
- Online Rich Watson
- Editing Producer Ella Sedgewick
- Copywriter Rich Lord
- Producer Holly Liddell
- Executive Producers Adam Hunt / (Producer)
- Sound Recordist Grant Studart
- Designer Tom Wansbrough-Jones
- Animator Matthew Rowley
- Talent Roy Keane
- Talent Jeff Stelling
- Talent Jamie Carragher
- Talent Micah Richards
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Who Wot Why/London
- Production Company The Banquet
- Director Ian Roderick Gray
- Editor Whitehouse Post/London
- Color/VFX /Online Edit UNIT Studios
- Offline Edit Whitehouse Post/London
- Motion Control & Tech-Visual Mr Moco
- Director of Business Development Mark Forster
- Executive Producers Ian Roderick Gray
- DP Alexandre Jamin
- Production Designer Zoe Koperski
- Editor Greg Hayes
- Sound Designer/Audio Mixer Edwin Matthews
- Colorist Denny Cooper
- Client Producer Jen White
- Location Manager Sean Stuart / (Line Producer)
- Boom Op Richard Bentham
- Art Director Ashleigh Latter
- Post Producers Megan Plane
- Lead Online Ian Baker / (Flame Artist)
- Online Fraser Cleland
- Online Rob Ellis
- Online Rich Watson
- Editing Producer Ella Sedgewick
- Copywriter Rich Lord
- Producer Holly Liddell
- Executive Producers Adam Hunt / (Producer)
- Sound Recordist Grant Studart
- Designer Tom Wansbrough-Jones
- Animator Matthew Rowley
- Talent Roy Keane
- Talent Jeff Stelling
- Talent Jamie Carragher
- Talent Micah Richards
The new football season has just kicked off and, with it, come the perennial discussions - or, possibly, arguments - about new signings, new formations and, ultimately, the fate of your team.
Created by Who What Why London and directed by Ian Roderick Gray through The Banquet, the campaign, called It's a Game of Opinions, brings to life the dynamic and unending conversations that unfold across the nation, in every nook and cranny where football is discussed.
Fronted by one of Sky's stalwart presenters and nascent national treasure, Jeff Stelling, the 60-second spot also boasts cameo appearances from renowned football personalities including Roy Keane, Jamie Carragher, Micah Richards and David Prutton, who bring authenticity and their unique perspectives to the campaign and embody the essence of passionate football debate.
The campaign's overarching message is clear: football isn't just a game; it's a collective experience that thrives on opinions, discussions, and friendly rivalry.
