Slash Dynamic wings it with madcap new ad
Refreshing the viral hit Guy On A Buffalo and making it... er... saucy, Kiran Koshy's surreal outing for Zaxby’s is finger-lickin' funny.
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Credits
View on- Agency Tombras Group/Atlanta
- Production Company Slash Dynamic
- Director Kiran Koshy
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Credits
View on- Agency Tombras Group/Atlanta
- Production Company Slash Dynamic
- Director Kiran Koshy
- Art Director Caitlin Smichowski
- Copywriter Louie Spivak
- Creative Director Silver Cuellar
- Creative Director Clay Prewitt
- Creative Director Kym Stone
- Tabletop Director Michael Schrom
- Managing Director Tanya Cohen / (Executive Producer)
- Producer Caitlin Cohen
- Executive Producer Carl Sturges
- HP Andrew Greenberg
- Production Designer JT Camp
- Editor Stephen Vaughn
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Tombras Group/Atlanta
- Production Company Slash Dynamic
- Director Kiran Koshy
- Art Director Caitlin Smichowski
- Copywriter Louie Spivak
- Creative Director Silver Cuellar
- Creative Director Clay Prewitt
- Creative Director Kym Stone
- Tabletop Director Michael Schrom
- Managing Director Tanya Cohen / (Executive Producer)
- Producer Caitlin Cohen
- Executive Producer Carl Sturges
- HP Andrew Greenberg
- Production Designer JT Camp
- Editor Stephen Vaughn
At first glance, Slash Dynamic director Kiran Koshy’s latest campaign for Zaxby’s, Guy On A Buffalo Wing, might seem like the flight of fancy of a talented lunatic.
However, the film is actually an endearingly authentic tribute to a ten-year-old viral sensation, which saw excerpts of public domain movie Buffalo Rider musically narrated by Jomo Edwards of the Austin-based honky-tonk band, The Possum Posse.
Bringing Edwards back for this spiritual sequel, as well as the original actor, the new campaign from agency Tombras eschews the real-life dangers of the original for something more dreamlike - real-life bears replaced by talking animal puppets and the titular bovine swapped for an oversized nugget.
Above: The original viral series, also soundtracked by Jomo & The Possum Posse.
“This project presented me with a delightful smorgasbord of challenges," comments Koshy. "We had to figure out a longer linear piece that told a complete story around the product and served as a music video which paid homage to the original Man on A Buffalo viral videos.
“I have to give thanks to my stellar production designer, JT Camp and his art department crew. He built a tasty giant buffalo wing that moved and undulated perfectly. The shoot was a barrel of laughs…I loved every second of it and was quite depressed when we were done shooting.
"I knew I’d probably shot the craziest thing I’d ever do, and would now search far and wide trying to beat it.”
