Soho Music Hires Daniel Payne & Nell Bassral

Daniel has been appointed as the new Head of Music Supervision and Licensing. With 20 years of experience in the music business, including working for global publishers such as Universal Music Publishing, recording companies and music supervision agencies, it goes without saying that Payne brings a lot to the table. With his successful track record in delivering added value to creative agencies and their clients such as Soundtree, Soundlounge and Red Moth.

Nell joins as Soho Music’s newest recruit as the Marketing and New Business executive. Prior to moving musicwards Nell worked agency side at BBH for the past three years, with her concluding role being Assistant producer on the British Airways account. With agency knowledge teamed with having previously worked at various music venues it was an easy decision in welcoming her to the Soho Music family.

Soho Music specialises in sync, licensing and bespoke music for brands and advertising. With Nell and Dan coming from varied backgrounds of music and advertising Soho Music see’s big things on the horizon for the newly expanded team.