Somersby Tells Us What To Do With Fake News. Isn’t That Wonderful.
Somersby cider has just launched a new global platform, which aims to make people look on the bright side, in a world that is taking itself more seriously than ever.
We live in a world with increasing uncertainty and complexity, and it can be difficult and hard to find positivity in our lives. But many people tend to forget that things are not as bad as they seem.
“It’s a fact that many things are improving across the world. Life expectancy is growing, work hours are decreasing, employment rates are rising. Those are just some of the things that people tend to forget. And that’s a shame.” Lars Samuelsen, Chief Strategy Officer at Uncle Grey says.
With that in mind, Somersby wants to remind us all to have a more optimistic view on life. This is done with an integrated campaign called “Isn’t that wonderful”. The tagline is used to comment on happenings around the world, reminding us all of some of the wonderful things taking place.
“Somersby is one of Carlsberg’s five global brands, and with the campaign ‘Isn’t that wonderful’, we are taking a light hearted and optimistic look at the world around us. This is an exciting communications platform and we’re looking forward to seeing it being rolled out”, says Pernille Arnt, Global Marketing Director, Somersby.
Martin Ginsborg, Executive Creative Director at Uncle Grey says: “We can’t escape the fact that we live in a world filled with Fake News and narrowmindedness. But we can choose to have a more optimistic outlook on life. That’s why we’ve created content that taps into culturally relevant happenings around the world and have given them a positive twist.”
The spot was directed by Oskar Bard from Hobby Film.
