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Whoscall – Know the Unknown Calls Effect

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Fraudulent calls are a serious business, but this entertaining spot from SOUR Bangkok manages to raise a laugh at the problem's solution.

In the agency's spot for unknown incoming call identification and spam protection application Whoscall, a series of people are seen receiving alerts from spurious individuals, only for the piece to then go on to follow that caller in the same situation.

Taking the comedic premise and giving it a genius narrative throughline of invention, Phenomena director Thanonchai Sornsriwichai gives us a lengthy ad that's enjoyably engaging.

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