St John's life (saver) of the party
A young woman's quick thinking saves a man's life in Armand de Saint-Salvy's powerful spot for St John Western Australia and the Road Safety Commission.
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Credits
View on- Agency 303 MullenLowe/Perth
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- Director Armand De Saint-Salvy
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Credits
View on- Agency 303 MullenLowe/Perth
- Director Armand De Saint-Salvy
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Credits
powered by- Agency 303 MullenLowe/Perth
- Director Armand De Saint-Salvy
Not all heroes wear capes" is an overused expression in these days of big-screen superheroes, but it's particularly apt in describing the protagonist of this new spot.
Following two women as they enjoy a night on the tiles, Anyone Can Save a Life soon pivots into a powerful example of basic knowledge and quick thinking, with our protagonist saving a man's life using just the tips of her fingers.
Shot by Armand de Saint-Salvy for 303 MullenLowe Australia, this whiplash-inducing shocker does a grand job of subverting expectations and expressing the importance of action.
