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Stop VEO – Talks

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Much has been made of John Lewis' property parading chap of late, but the flip side to such childish fun is an understandable but precarious reaction from a parent.

Exploring the way we would speak to our children were they not so small, Talks sees Publicis Conseil continue its 10-year relationship with Stop VEO and the Fondation pour l'Enfance in a striking manner.

Following a father as he attempts to reprimand his child, the film, directed by Antoine de Bary (ICONOCLAST), reveals a larger-than-expected culprit, forcing our angry authoritarian to adjust his tone.

Telling its message with subtlety and sophistication, this powerful spot will certainly make some parents take stock of their disciplinary techniques.

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