Subaru share the love
Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes.
Subaru of America, Inc. launched the 2025 Subaru Share the Love Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners,
Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.
During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.
The touching new advertising spot, Prom, directed by Park Pictures ownLisa Rubisch captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types, a Wish to Give. Meanwhile, Love Comes Home highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.
Credits
View on- Agency Carmichael Lynch/Minneapolis
- Production Company Park Pictures
- Director Lisa Rubisch
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Carmichael Lynch/Minneapolis
- Production Company Park Pictures
- Director Lisa Rubisch
- Senior Executive Producer Scott Howard
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Editor Aika Miyake
- Editor Jennifer Losch
- Executive Producer Drew Rissman
- Head of Production Gabrielle Page
- Producer Juna Drougas
- Online/VFX Artist Derek Johnson / (VFX Artist)
- Executive Producer Beth Wilson
- VFX Artist Aaron Esterling
- VFX Artist Randy Gackstetter
- Color Company 3/New York
- Senior Colorist Sean Coleman
- Sound Design Machine Sound/New York
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Executive Producer Matej Oreskovic
- Music Asche & Spencer
- Composer Nick Phillips / (Composer)
- Executive Producer Kari Sharff
- Production Services The Capital Media Company/Vancouver
- Head of Production Keely Stothers
- Executive Producer Rod Bailey
- Executive Creative Director Randy Hughes
- Senior Copywriter Jenna Kauppi
- Senior Art Director Nikki Zurek
- Head of Production Dominique Anzano
- Senior Executive Producer Lisa Feldman
- Senior Producer Jon Mielke
- Line Producer Tracy Broaddus
- DP Evan Prosofsky
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Carmichael Lynch/Minneapolis
- Production Company Park Pictures
- Director Lisa Rubisch
- Senior Executive Producer Scott Howard
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Editor Aika Miyake
- Editor Jennifer Losch
- Executive Producer Drew Rissman
- Head of Production Gabrielle Page
- Producer Juna Drougas
- Online/VFX Artist Derek Johnson / (VFX Artist)
- Executive Producer Beth Wilson
- VFX Artist Aaron Esterling
- VFX Artist Randy Gackstetter
- Color Company 3/New York
- Senior Colorist Sean Coleman
- Sound Design Machine Sound/New York
- Sound Designer/Audio Mixer Elizabeth McClanahan
- Executive Producer Matej Oreskovic
- Music Asche & Spencer
- Composer Nick Phillips / (Composer)
- Executive Producer Kari Sharff
- Production Services The Capital Media Company/Vancouver
- Head of Production Keely Stothers
- Executive Producer Rod Bailey
- Executive Creative Director Randy Hughes
- Senior Copywriter Jenna Kauppi
- Senior Art Director Nikki Zurek
- Head of Production Dominique Anzano
- Senior Executive Producer Lisa Feldman
- Senior Producer Jon Mielke
- Line Producer Tracy Broaddus
- DP Evan Prosofsky
Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. said: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”
Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.
From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice. Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.
Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities.
