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Inspire is leveraging the appeal of the Golden Bachelorette, Joan Vassos and her fiance Chock Chapple, to share Chock's "secret" for overcoming sleep apnea.

A new spot that just debuted features a whispering Vassos in bed with Chapple revealing how he now sleeps through the night without snoring because of the medical advances made by Inspire Sleep's medtech product. The Golden Bachelorette has the unique fan base that makes this partnership such an ideal marketing win. Many of those in the boomer generations (and younger as well), have obstructive sleep apnea. Seeing someone like Chock, show how he overcame this without having the baggage of needing to wear a mask with tubing all night long, makes him a highly relatable spokesperson for millions of people.

The new ad featuring Chapple and Vassos, is one of many new ads featuring the Inspire implant. The tone of the campaign is unexpected, imaginative and deeply human, creating a whimsical portrait of what life looks like once real rest finally returns.

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