Suncorp & Leo Burnett launch new brand platform: That’s The Suncorp Spirit

Suncorp has launched its new brand platform, ‘That’s The Suncorp Spirit’, created by Leo Burnett. 

The brand refresh reflects a reinvigoration of the Suncorp retail brand, across Suncorp Bank and Suncorp Insurance.

At the heart of the idea are real stories of how Suncorp shows up for its customers, communities and each other, not just in the big moments, but every day.

The campaign films, directed by The Glue Society, capture the story of Aliesha, a Suncorp Relationship Manager, helping a farming family in drought as well as Suncorp’s on the ground response to supporting customers following the Townsville floods in February 2019.

Suncorp EGM, Brand & Marketing, Mim Haysom, said: “Suncorp prides itself on being there for customers when it really matters, both in the big moments and the everyday. Suncorp Spirit brings to life some of our great customer and team stories, showing how deeply our people care about making a positive impact on our customers and communities. We’re really proud to share our stories with the rest of Australia.”

Leo Burnett Australia Chief Creative Officer, Jason Williams, adds: 

There are so many stories we’ve heard from Suncorp employees that have moved and inspired us. This is the spirit that Suncorp is famous for; it’s what makes the brand so respected. And at a time when people are looking for financial service brands they can count on, we saw this as a powerful platform that will really resonate.

The fully integrated campaign is set to run in QLD and NSW.