Sweethearts Candies wants you to commit
In a cheeky Valentine's Day promotion, the romantic confectionary is adding a binding clause to its tasty declarations.
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Credits
View on- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
Have you ever said "I love you" and not meant it? What about written it? Thought it? Eaten it?!
Taking its longstanding declarations of adoration and making them a bit more binding, Sweethearts Candies is using Valentine's Day as an excuse to level-up, creating Commitment Hearts that ensure (in the flimsiest possible way) that what's munch can never be reversed.
Promoted in an enjoyably deadpan pair of spots, Tombras Group's cheeky campaign will make many sweethearts double-check the fine print before masticating.
Credits
View on- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
