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What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience.
A new marketing campaign, called Lexus Electrified, shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles.
“When it comes to our guests’ mobility needs, we know that one size does not fit all. That’s why we created an electrified driving experience with a variety of powertrains that can cater to and elevate any lifestyle,” said Vinay Shahani, vice president, Lexus marketing. “With sophisticated style, impeccable craftsmanship, and the support of our amazing nationwide dealer network, our electrified vehicles deliver an immersive luxury experience, inspired by our guests.”
Credits
View on- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
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Credits
View on- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
- Associate Creative Director Emma Kolb
- Chief Creative Officer Chris Graves
- Group Creative Director Amanda Abrams
- HP Sam Walsh
- Music Supervisor Neil Cleary
- Senior Producer Amy Gershwin
- Production Co. Pulse Films/USA
- Managing Director Charlotte Woodhead
- Executive Producer Davud Karbassioun
- Head of Production Clark Farrell
- Production Service Company Solent Film
- Managing Director Alex Momchev
- Managing Director Magdalena Staneva
- Service Line Producer Adriana Yurukova
- Editorial Company EXILE Edit
- Editor Carlos Font Clos
- Executive Post Producer Jennifer Locke
- Head of Production Michael Miller / (Head of Production)
- Post Producer Kristina Thoegersen
- VFX Company Framestore/Los Angeles
- Creative Director Aron Hjartarson
- VFX Supervisor Eric Rosenfeld
- Head of CG Christian Nielsen
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Head of Production Carla Attanasio
- Colorist Dave Hussey
- Producer Mario Castro
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Creative Director Rob Barbato
- Sound Designer/Audio Mixer Drew Fischer
- Executive Creative Producer Michael Gross
- Senior Music Producer Max Taylor / (Senior Music Producer)
- Music Company Margarita Mix
- Audio Mixer Bruce Bueckert
- Audio Mixer Bob Gremore
- Executive Producer Whitney Morris
- Creative Director Adam Bright
- Line Producer Jenni Haberstock
- DP Jared Fadel
- DP Christopher Ripley
- Production Designer Nathan Parker
- VFX Supervisor Rodolfo Pereira
- Senior VFX Producer Daniel Beldy
- Executive Producer Veronica Santana
- Creative Director Tom O'Neill
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Credits
powered by- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
- Associate Creative Director Emma Kolb
- Chief Creative Officer Chris Graves
- Group Creative Director Amanda Abrams
- HP Sam Walsh
- Music Supervisor Neil Cleary
- Senior Producer Amy Gershwin
- Production Co. Pulse Films/USA
- Managing Director Charlotte Woodhead
- Executive Producer Davud Karbassioun
- Head of Production Clark Farrell
- Production Service Company Solent Film
- Managing Director Alex Momchev
- Managing Director Magdalena Staneva
- Service Line Producer Adriana Yurukova
- Editorial Company EXILE Edit
- Editor Carlos Font Clos
- Executive Post Producer Jennifer Locke
- Head of Production Michael Miller / (Head of Production)
- Post Producer Kristina Thoegersen
- VFX Company Framestore/Los Angeles
- Creative Director Aron Hjartarson
- VFX Supervisor Eric Rosenfeld
- Head of CG Christian Nielsen
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Head of Production Carla Attanasio
- Colorist Dave Hussey
- Producer Mario Castro
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Creative Director Rob Barbato
- Sound Designer/Audio Mixer Drew Fischer
- Executive Creative Producer Michael Gross
- Senior Music Producer Max Taylor / (Senior Music Producer)
- Music Company Margarita Mix
- Audio Mixer Bruce Bueckert
- Audio Mixer Bob Gremore
- Executive Producer Whitney Morris
- Creative Director Adam Bright
- Line Producer Jenni Haberstock
- DP Jared Fadel
- DP Christopher Ripley
- Production Designer Nathan Parker
- VFX Supervisor Rodolfo Pereira
- Senior VFX Producer Daniel Beldy
- Executive Producer Veronica Santana
- Creative Director Tom O'Neill
Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under its “Lexus Electrified” vision, Lexus aims to work toward carbon neutrality in a way that is accessible for every guest through a variety of powertrains that cater to their individual needs. Lexus will continue to add to its electrified portfolio of products, which currently include hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV), to provide the quintessential luxury electrification experience that exceeds the needs and expectations of luxury auto buyers. And by 2035, Lexus aims to achieve 100% BEVs in all models globally.
Like Attracts Like brings to life the idea that people are the power behind every Lexus. A series of individuals on stages use electricity in different ways to fuel their interests. A band jams in a room. A tennis player hits balls fired by an electric ball machine. A dancer wears a light-up suit. Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles, the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.
As a part of the Electrified campaign, Lexus is partnering with The Atlantic as the exclusive automotive sponsor of “Progress” a reporting project and live event series devoted to covering modern progress and the forces shaping a better future for all. This program features groundbreaking inventions that are moving the world forward, including Lexus’ lineup of electrified products. Lexus’ sponsorship kicked off in December with The Atlantic's Progress Summit in Los Angeles, and continues through March with digital, custom content, social and print support.
