The Adidas F50 made me do it

Agency Midnight Club and Creators Inc. director Jonny Look return with a fresh, comedic take for Adidas’ latest F50 campaign, starring Spanish football phenomenon Lamine Yamal.

Told through the eyes of a devoted groundskeeper, the film brings humour and heart to the high-speed chaos on the pitch. With an almost spiritual dedication to keeping the turf perfectly even, the groundskeeper sees his field as a metaphor for balance in life. That serenity is constantly shattered by the explosive energy of the players, particularly Yamal, whose dazzling moves leave the pitch in ruins.

Naturally, the players place the blame on their F50s, cheekily claiming, “The F50 made me do it.”

Despite the mayhem, the groundskeeper can’t help but be impressed. By the film’s end, he takes pride in the role he’s played in shaping champions as after all, greatness starts from the ground up.