The AICP Next Awards debuted at The Tishman Auditorium. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Susan Credle, Global Chief Creative Officer at FCB, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Show honorees – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents – and select Curators At Large –from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to State Street Advisor’s “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.
Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns – KFC’s “The Original Colonel Sanders,” via Wieden+Kennedy; Mars Wrigley Confectionery – “Skittles” out of DDB; and Nike’s “Breaking 2, out of Wieden+Kennedy, presented live case studies.
The additional AICP Next Awards winners are:
Next Branded Content
- State Street Global Advisors “Fearless Girl”
- Production/Development Companies: Craft New York, Traction Creative
- Advertising Agency: McCann New York
- Intel “Intel Drone Light Show at The Olympics”
- Production/Development Company: Intel Drone Light Show Team
- Advertising Agency: Agency Inside
- Nike “Breaking 2”
- Production/Development Company: Dirty Robber, National Geographic Studios
- Advertising Agency: Wieden+Kennedy
Next Viral
- Apple “Welcome Home”
- Production Company: MJZ
- Advertising Agency: TBWAMedia Arts Lab
- Verena International Co., Ltd. “Capture”
- Production/Development Company: Phenomena
- Advertising Agency: McCann Worldgroup
- Burger King “Bullying Jr”
- Production/Development Company: SMUGGLER
- Advertising Agency: DAVID Miami
Next Virtual Reality
- Gatorade “Beat the Blitz”
- Production/Development Company: The Mill
- Advertising Agencies: OMD Zero Code, VML
- USC Shoah Foundation “The Last Goodbye”
- Production/Development Companies/Advertising Agencies: USC Shoah Foundation
Next Website
- Portugal. The Man “Feel It Still"
- Production/Development Company: PRETTYBIRD
- Advertising Agency: Wieden+Kennedy
- Siemens “Mindsphere.io”
- Production/Development Company/Advertising Agency: Deutsch
- Google Brand Studio “Searching For Syria”
- Production/Development Company/Advertising Agency: R/GA London
Next Social
- Downtown Records “Live Looper”
- Production/Development Company: BBDO Studios
- Advertising Agency: BBDO New York
- Burger King “Turning Their Tweets Against Them”
- Advertising Agency: MullenLowe Boston
- Mars Wrigley Confectionery - Skittles “Exclusive the Rainbow”
- Production/Development Company: MJZ
- Advertising Agency: DDB Chicago
Next Cause Marketing
- National Safety Council “Prescribed to Death”
- Production/Development Company: m ss ng p eces
- Advertising Agency: BBDO
- State Street Global Advisors “Fearless Girl”
- Production/Development Companies: Craft New York, Traction Creative
- Advertising Agency: McCann New York
- Portugal. The Man “Feel It Still"
- Production/Development Company: PRETTYBIRD
- Director/Developers: Ian Schwartz & fourclops ::)
- Advertising Agency: Wieden+Kennedy
Next Experiential
- Burger King “Google Home of The Whopper”
- Production/Development Company: Caviar
- Advertising Agency: DAVID Miami
- State Street Global Advisors “Fearless Girl”
- Production/Development Companies: Craft New York, Traction Creative
- Advertising Agency: McCann New York
- National Safety Council “Prescribed to Death”
- Production/Development Company: m ss ng p eces
- Advertising Agency: BBDO
Next Innovation
- Intel “Intel Drone Light Show at The Olympics”
- Production/Development Company: Intel Drone Light Show Team
- Advertising Agency: Agency Inside
- Nike “Live Design”
- Production/Development Company/Director: Wieden+Kennedy Lodge
- Advertising Agency: Wieden+Kennedy
Next Mobile
- Bacardi “Snapchat Music Video”
- Production/Development Company: North Kingdom
- Advertising Agency: BBDO New York
