The Castle is built inside of us
Celebrating Zulu culture in South Africa, Bioscope Films focuses on the connections that tie Zulu people to their past and their future.
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Credits
View on- Agency Joe Public/Johannesburg
- Production Company Bioscope Films
- Director Fausto Becatti
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Credits
View on- Agency Joe Public/Johannesburg
- Production Company Bioscope Films
- Director Fausto Becatti
- VFX Wicked Pixels
- Music Pressure Cooker Studios
- Assistant Director Thobelani Faku
- Producer Daniel Kaplan
- Line Producer Maurice Dingli
- Art Director Andree Du Preez
- DP Thomas Revington
- Editor Daniel Mitchell
- Colourist Keno Naidoo
- Post Producer Michelle Kruger
- Post Producer Joe Erasmus
- Art Director Gareth O'Callaghan
- Chief Creative Officer Xolisa Dyeshana
- Copywriter Cameron Fraser
- Creative Director Claudi Potter
- Producer Wendy Botha
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Credits
powered by- Agency Joe Public/Johannesburg
- Production Company Bioscope Films
- Director Fausto Becatti
- VFX Wicked Pixels
- Music Pressure Cooker Studios
- Assistant Director Thobelani Faku
- Producer Daniel Kaplan
- Line Producer Maurice Dingli
- Art Director Andree Du Preez
- DP Thomas Revington
- Editor Daniel Mitchell
- Colourist Keno Naidoo
- Post Producer Michelle Kruger
- Post Producer Joe Erasmus
- Art Director Gareth O'Callaghan
- Chief Creative Officer Xolisa Dyeshana
- Copywriter Cameron Fraser
- Creative Director Claudi Potter
- Producer Wendy Botha
Giving us an Afrofuturism that continually references the past, Culture Will Never Die is a fantastic vision of connection and creation.
As a heartbeat dominates the sonic background, a man speaking isiZulu narrates the film. A traditional healer, a Sangoma, appears and speaks to the Zulu people all over the world and through time. As we see different pieces of lives, moments, and movements, we pass through the heart of each person, a clear representation of the ties that bind a culture together. Authentic, surreal, connected with both the past and the present, and visually expansive, the film ends in the future, as a young woman watches the night sky, lit up with stars.
Directed by Fausto Becatti of Bioscope, the piece utilizes the heart as a portal forward, creating a fully interconnected world. With Xolisa Dyshana helming the project as Chief Creative Officer for ad agency Joe Public, the piece is imbued with passion and a deeply personal feeling of urgency.
