The General's Shaq tactics
Using a surprisingly versatile Shaquille O'Neal and some celebrity friends, Highdive's latest for the insurance brand plays on enjoyably retro pop-culture references and tropes.
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Station Film
- Director Seyi Peter-Thomas
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Station Film
- Director Seyi Peter-Thomas
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Group Creative Director Patrick Burke
- HP Jen Passaniti
- Executive Producer Caroline Gibney
- VFX Flavor
- Executive Producer Neal Cohen / (Executive Producer)
- Senior Producer Bruce Rindler
- Audio Alison Bloom
- Executive Producer Tim Konn
- Producer Louise Rider
- Producer Louise Rider
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Heather Richardson
- Assistant Editor Jackie Cohen
- Line Producer Julie Lee
- DP Bryan Newman
- Talent Montell Jordan
- Talent Shaquille O'Neal
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Credits
powered by- Agency Highdive Advertising/Chicago
- Production Company Station Film
- Director Seyi Peter-Thomas
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Group Creative Director Patrick Burke
- HP Jen Passaniti
- Executive Producer Caroline Gibney
- VFX Flavor
- Executive Producer Neal Cohen / (Executive Producer)
- Senior Producer Bruce Rindler
- Audio Alison Bloom
- Executive Producer Tim Konn
- Producer Louise Rider
- Producer Louise Rider
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Heather Richardson
- Assistant Editor Jackie Cohen
- Line Producer Julie Lee
- DP Bryan Newman
- Talent Montell Jordan
- Talent Shaquille O'Neal
Sometimes, even the cheesiest of ideas work wonders if brought to life with a fun script and comedic timing.
Such is the case with this hugely enjoyable campaign for The General Insurance from agency Highdive, which sees the brand's longtime brand ambassador and loyal customer Shaquille O'Neal, along with his co-hosts from Inside the NBA, Kenny Smith and Ernie Johnson, Jr., as well as, in perhaps the funniest spot of the lot, singer and songwriter Montell Jordan showing everyone “this how you do it”.
Surprisingly well performed by Shaq (hey, we've all seen Steel) and shot with expert comic timing by Station Film director Seyi Peter-Thomas, this deliciously silly series hits the right notes.
