The North Face has your back
B-Reel's striking campaign for the cosy brand sees trendies and adventurers alike face the outdoors.
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Credits
View on- Agency B-Reel Agency/Stockholm
- Production Company PINE
- Director Anton Tammi
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Credits
View on- Agency B-Reel Agency/Stockholm
- Production Company PINE
- Director Anton Tammi
- Ad Agency Colony/Stockholm
- Post Production/Color WGT
- VFX/Post Production Rascal Post Production
- Production Services Trixtr
- Sound Design Studio FYR
- Producer Victor Lindstrom
- DP Olivier Miller
- Executive Producer Adam Holmstrom
- Executive Producer Joel Rostmark
- Colorist Joakim Rissveds
- VFX Supervisor Kalle Lundberg
- Producer Damir Vajdic
- Sound Designer Mattias Eklund
- Art Director Sofia Skogquist
- Copywriter Felix Jorneman
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Designer Lisa Nyberg
- Producer Markus Ahlm
- Producer Therese Engberg
- Senior Producer Mel Li Heman
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Credits
powered by- Agency B-Reel Agency/Stockholm
- Production Company PINE
- Director Anton Tammi
- Ad Agency Colony/Stockholm
- Post Production/Color WGT
- VFX/Post Production Rascal Post Production
- Production Services Trixtr
- Sound Design Studio FYR
- Producer Victor Lindstrom
- DP Olivier Miller
- Executive Producer Adam Holmstrom
- Executive Producer Joel Rostmark
- Colorist Joakim Rissveds
- VFX Supervisor Kalle Lundberg
- Producer Damir Vajdic
- Sound Designer Mattias Eklund
- Art Director Sofia Skogquist
- Copywriter Felix Jorneman
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Designer Lisa Nyberg
- Producer Markus Ahlm
- Producer Therese Engberg
- Senior Producer Mel Li Heman
Despite being more commonly seen by most on high street cool cats, The North Face is trying to reestablish its roots as a fashion brand with a more practical purpose.
Placing the garments back in the great outdoors, B-Reel's new campaign, We Always Have Your Back, takes viewers on an epic visual journey from city street level to the top of an impressive mountain peak.
Compiled into an impressively spliced-together 'superzoom', the smart spot uses the metaphorical (we support you) and literal (the logo is on your shoulder) definitions of 'have your back' to make for a charming and eye-catching statement.
