The Sweet Shop’s Noah Marshall Keeps NSW Safe

Transport for NSW has unveiled the first comprehensive road safety education campaign specifically targeting people living in regional NSW to save country lives on country roads - 'The Road Is No Place For Excuses'

The Sweet Shop director Noah Marshall said, "These films aren't about the brazen risks taken by reckless speed freaks trying to impress their mates. They're about the common excuses we all use on a regular basis to justify risky driving behaviour. We don't see the harm. Because we've done it before and everything worked out fine. Because it will inconvenience us if we don't. We've assessed the danger and deemed it worth the risk... but it's not. It never is.”

Jen Peace, managing director, Enigma Sydney, added, "This is more than a win for Enigma, it represents a humbling opportunity to produce strong strategic thinking and motivating communications that can meaningfully contribute to the NSW Government's dedication to saving lives on country roads. Our brightest brains are dedicated to working closely with the team at Transport for NSW to achieve effective and emotive work."