This National Adoption Day The Cradle asks you to give up the phrase Giving Up
The film was produced in collaboration with Chromista, Darren Aronofsky's commercial production company.
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November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, it’s time we eradicate an associated stigma.
Society celebrates adoptive families and sacrifices made to adopt a child. But we never think of the birth mother and her sacrifices, simply viewing her as troubled, desperate, or regretful. The associated shame means there’s no safe space for women to discuss placing a child for adoption. In our society we say a parent is “giving up” their child, which frames the choice as a failure on the birth mother for not parenting her own child.
Enter The Cradle, a not-for-profit, non-religiously affiliated adoption agency in Chicagoland. They’re working to remove stigmas by inviting people to change the way they talk – and think – about adoption. They’re giving up “giving up.” Instead of hiding or shaming birth mothers who place their children up for adoption, they are celebrating them. A new documentary-style film, Give Up Giving Up, created with pro-bono creative agency partner Energy BBDO, depicts this important, and timely message.
Credits
View on- Agency Energy BBDO/Chicago
- Production Company Chromista
- Director Morgan Cooper
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Credits
View on- Agency Energy BBDO/Chicago
- Production Company Chromista
- Director Morgan Cooper
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Perez
- Creative Director Michele Brandel
- Creative Director Erika Hillman
- Associate Creative Director Dane Canada
- Copywriter Mishal Jagjivan
- Head of Integrated Production John Pratt
- Producer Nina Xoomsai
- Executive Producer/Partner Sandy Haddad
- Editorial/ Audio Flare (In-House at Energy BBDO/Chicago)
- Senior Post Producer Jenny McDonald
- Post Producer Samantha Vaupel
- Managing Editor Casey Cobler
- Senior Colorist Tyler Roth
- Color Company Company 3/Los Angeles
- Senior Audio Engineer Steven Aguilar
- Flame Artist Mark Anderson
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Credits
powered by- Agency Energy BBDO/Chicago
- Production Company Chromista
- Director Morgan Cooper
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Perez
- Creative Director Michele Brandel
- Creative Director Erika Hillman
- Associate Creative Director Dane Canada
- Copywriter Mishal Jagjivan
- Head of Integrated Production John Pratt
- Producer Nina Xoomsai
- Executive Producer/Partner Sandy Haddad
- Editorial/ Audio Flare (In-House at Energy BBDO/Chicago)
- Senior Post Producer Jenny McDonald
- Post Producer Samantha Vaupel
- Managing Editor Casey Cobler
- Senior Colorist Tyler Roth
- Color Company Company 3/Los Angeles
- Senior Audio Engineer Steven Aguilar
- Flame Artist Mark Anderson
The film was produced in collaboration with Chromista, Darren Aronofsky's commercial production company. It was directed by Morgan Cooper (Bel-Air) and shot with DP Shelly Johnson (Captain America, Percy Jackson). The team behind the work consulted with birth mothers throughout the writing and production process in order to create the most authentic depiction of a birth mother’s reality. To maintain a level of intimacy, honesty and realism, the film was shot on 16mm film, using only natural light in a single take.
