Thomas Brings Her Foodie Passion to Green Dot

Green Dot Signs Tabletop and Food Director Claire Thomas
 

Claire Thomas is now directing tabletop and food for Green Dot Films.

L.A.-based Green Dot Films has signed Director Claire Thomas for U.S. commercial representation. Thomas' tabletop work has been featured on her wildly successful epicurean blog, "The Kitchy Kitchen." Her culinary photography has been seen in such publications as The Huffington Post, Zagat, Refinery 29 and PopSugar, to name a few. Her debut spot as a commercial director, via DDB Chicago, is for McDonald's. The :15 "Real Fruit Smoothies From McCafe" recently began airing nationally, and Thomas just wrapped another spot for McDonald's, also out of DDB, slated to air at the end of the month.

Thomas is a food enthusiast who has turned food into an intellectual and stomach-driven passion, she notes. "I'm certainly not a trained chef, but my incurable curiosity about food has pushed me to taste, create, and study anything and everything," she explains. "I work as a food stylist, photographer, filmmaker and writer, using my blog as an experimental playground."

Says Green Dot Films Managing Director Rick Fishbein, "Claire's work speaks for itself and truly branches away from the tabletop genre. Clients are now looking for cross-platform talent, which we're really excited to represent in her work."

Thomas was born and raised in the "foodie" culture of Los Angeles. Proximity to great restaurants and evolving cuisines propelled her to dive into the culinary arena, she says. While studying History and Political Science at Claremont McKenna College, she spent her free time immersing herself in the production world, working on short films and interning at development and management firms in the LA area. She also spent time working as a food stylist on print and commercial work.

Thomas' "30 Second Recipe" videos have become wildly popular on her blog. They feature cinematic images of the recipe rather than a more standard "how-to" approach. These commercial-like videos have brought Thomas back full circle as a director at Green Dot Films. She notes, "It's about finding the angle that brings out the most essential element of the food and using food as part of the overall story, not merely the subject."

Published July 22, 2011