Tom Kuntz pushes it for Frito-Lay
A menagerie of remarkably rendered crooning critters belt out an acapella version of Salt-n-Pepa's classic in this joyous Super Bowl spot.
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company MJZ/USA
- Director Tom Kuntz
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company MJZ/USA
- Director Tom Kuntz
- Senior Executive Producer Eriks Krumins
- Editing Whitehouse Post/Los Angeles
- Editor Russell Icke
- Assistant Editor Joe Carugati
- Executive Post Producer Joanna Manning
- Colorist Stefan Sonnenfeld
- Color Producer Blake Rice
- VFX/Finishing Untold Studios/Los Angeles
- Creative Director Ben Cronin
- VFX Supervisor Tom Raynor
- CG Supervisor Martino Madeddu
- Animation Supervisor Tim van Hussen
- Compositing Supervisor Alexander Kulikov
- Creature Supervisor Chloe Dawe
- Rigging Supervisor Mauro Giacomazzo
- Executive Producer Tomek Zietkiewicz
- Executive Producer Sophie Harrison
- Sound Designer/Audio Mixer Joel Waters
- Assistant Audio Mixer Collin Thomas
- Executive Producer Susie Boyajan
- Music Company New Math Music & Sound
- Arranger Dave Wittman
- DP Adam Arkapaw
- DP Christopher Probst
- Art Director Fabio Santoro
- Associate Creative Director Danny O'Connor
- Associate Creative Director Chase Doutre
- Chairman Jeff Goodby
- Chief Creative Officer Margaret Johnson
- Copywriter Pedro Furtado
- Creative Director Stefan Copiz
- Creative Director Eamonn Dixon
- Designer Emily Devery
- Designer Fernando Salvador
- Director of Production Leila Gage
- Executive Creative Director Rich Silverstein
- Executive Producer Sara Ward
- Producer Christine Oh
- Senior Designer Benny Gold
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Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company MJZ/USA
- Director Tom Kuntz
- Senior Executive Producer Eriks Krumins
- Editing Whitehouse Post/Los Angeles
- Editor Russell Icke
- Assistant Editor Joe Carugati
- Executive Post Producer Joanna Manning
- Colorist Stefan Sonnenfeld
- Color Producer Blake Rice
- VFX/Finishing Untold Studios/Los Angeles
- Creative Director Ben Cronin
- VFX Supervisor Tom Raynor
- CG Supervisor Martino Madeddu
- Animation Supervisor Tim van Hussen
- Compositing Supervisor Alexander Kulikov
- Creature Supervisor Chloe Dawe
- Rigging Supervisor Mauro Giacomazzo
- Executive Producer Tomek Zietkiewicz
- Executive Producer Sophie Harrison
- Sound Designer/Audio Mixer Joel Waters
- Assistant Audio Mixer Collin Thomas
- Executive Producer Susie Boyajan
- Music Company New Math Music & Sound
- Arranger Dave Wittman
- DP Adam Arkapaw
- DP Christopher Probst
- Art Director Fabio Santoro
- Associate Creative Director Danny O'Connor
- Associate Creative Director Chase Doutre
- Chairman Jeff Goodby
- Chief Creative Officer Margaret Johnson
- Copywriter Pedro Furtado
- Creative Director Stefan Copiz
- Creative Director Eamonn Dixon
- Designer Emily Devery
- Designer Fernando Salvador
- Director of Production Leila Gage
- Executive Creative Director Rich Silverstein
- Executive Producer Sara Ward
- Producer Christine Oh
- Senior Designer Benny Gold
Let's face it, if there's a recipe for popular Super Bowl spots it probably looks something like: 'animals + fun song + zany = top spot'.
However, knowing the recipe and getting the ingredients right are two different things, as demonstrated wonderfully by the incredibly animated animals, inspired 'zany' direction and ace choice of Salt-n-Pepa classic in this spot for Frito-Lay.
Following an explorer as she navigates the wilderness, Push It soon turns into a beat-boxing free-for-all, with a handful of animals serenading the scene after chomping on a dropped snack.
From its Budweiser Frogs-reference opening to the joyous revelation of our lead singer, Goodby Silverstein & Partners' spot makes great use of MJZ director Tom Kuntz's skills with the surreal, alongside the outstanding photo-realistic work on the creatures from VFX outfit, Untold Studios.
