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Castorama – The Beaver

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Director Tom Kuntz is a master of the absurd, and this latest transformative spot for French hardware store Castorama is a fine example.

Dealing with a DIY-mad dad as he slowly transforms into The Beaver ('castor' being French for 'beaver'), the film is less body-horror and more heart-warmer - the hairy fella doing an excellent job in making a wreck habitable for his family, even whilst sporting a hefty tail.

Produced through MJZ / HENRY, with the creative coming from Publicis Conseil, this likeable idea is brought to life perfectly by Kuntz, balancing the silly and the sweet with aplomb.

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Above: Some behind the scenes snaps of the beaver in action.
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