Tom Kuntz's eager beaver
In a spot for Castorama ('castor' being French for 'beaver'), a DIY dad takes on a hairy appearance as he does up a wreck of a house.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Tom Kuntz
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Tom Kuntz
- Production Co. MJZ/London
- DP Matias Boucard
- Producer Hugo Diaz
- Chief Creative Director Marco Venturelli
- Head TV Production Christopher Thiery
- Line Producer Sybil Esterez
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Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Tom Kuntz
- Production Co. MJZ/London
- DP Matias Boucard
- Producer Hugo Diaz
- Chief Creative Director Marco Venturelli
- Head TV Production Christopher Thiery
- Line Producer Sybil Esterez
Director Tom Kuntz is a master of the absurd, and this latest transformative spot for French hardware store Castorama is a fine example.
Dealing with a DIY-mad dad as he slowly transforms into The Beaver ('castor' being French for 'beaver'), the film is less body-horror and more heart-warmer - the hairy fella doing an excellent job in making a wreck habitable for his family, even whilst sporting a hefty tail.
Produced through MJZ / HENRY, with the creative coming from Publicis Conseil, this likeable idea is brought to life perfectly by Kuntz, balancing the silly and the sweet with aplomb.