Share

Tourism NZ – Pure Welcome

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

In a global first, Tourism New Zealand is inviting all New Zealanders to be part of its biggest campaign yet.

Kiwis are invited to create a video that will form part of a 366-day campaign showcasing the country's welcoming people and culture. 

Kicking off the campaign is a film by Dylan Pharazyn of Sweetshop/Australasia, where we see eight-year-old Parearau and her elder Hinetu from Gisborne giving the world a “Pure Welcome” (the title of the film) atop Mt Hikurangi, one of the first places in the world to see the sunrise. 

Share