Uncle Ben’s connects families through cooking in new Energy BBDO spot
Spot directed by Connor Martin and produced by Society.
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Uncle Ben's has long stood for the importance of bringing people together through food – the meaningful moments that come from cooking and the lasting impact of enjoying mealtimes together.
As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. In a new :45 global spot, Special Guests Uncle Ben’s brings its purpose to life by following a dad and daughter’s routine at home, navigating a new normal and showing how food and the emotional connections we make during dinner can bridge the physical distance all families are feeling.
The film – launched on social platforms in the UK with other markets including Germany and Australia to follow – was created by creative agency partner Energy BBDO. It features a real father-daughter duo and was made safely, following social distancing protocols.
Credits
View on-
- Production Company Society
- Director Connor Martin
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Credits
View on- Production Company Society
- Director Connor Martin
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Manuel Torres Kortright
- Creative Director Gloria Dusenberry
- Executive Creative Director Kenny Blumenschein
- Executive Music Director Daniel Kuypers
- Executive Producer Jeff Davis
- HP John Pratt
- Music Producer Nick Maker
- Executive Producer Harry Calbom
- Editorial & Audio Company Flare (In-House at Energy BBDO/Chicago)
- Editor Casey Cobler
- Executive Producer Jenny McDonald
- Color Company Nice Shoes/Chicago
- Colorist Ron Sudul
- Producer Serena Bove
- Senior Audio Engineer Steven Aguilar
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Society
- Director Connor Martin
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Manuel Torres Kortright
- Creative Director Gloria Dusenberry
- Executive Creative Director Kenny Blumenschein
- Executive Music Director Daniel Kuypers
- Executive Producer Jeff Davis
- HP John Pratt
- Music Producer Nick Maker
- Executive Producer Harry Calbom
- Editorial & Audio Company Flare (In-House at Energy BBDO/Chicago)
- Editor Casey Cobler
- Executive Producer Jenny McDonald
- Color Company Nice Shoes/Chicago
- Colorist Ron Sudul
- Producer Serena Bove
- Senior Audio Engineer Steven Aguilar
Consumers are directed to Uncle Ben's site where they will find lots of inspiration for quick, easy, tasty meals.
Though not part of the new film, Uncle Ben’s and Mars Food have been working to support relief efforts during this time and are providing 3 million meals to those who need it most here in the UK via the Trussell Trust.
At Uncle Ben’s we believe that cooking has the power to bring people together, and we believe in the importance of sharing a meal with family and friends. We also know that this is more meaningful than ever before, and we want to do what we can to help inspire families to connect over a delicious meal.” – Rafael Narvaez, Global Chief Marketing Officer for Mars Food
“This idea brings us back to the human truth that—no matter our circumstances—coming together over a meal as a family is still deeply important.” – Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO
