Urban Decay celebrates diversity in a pretty different way

Urban Decay – Pretty Different

Credits

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Agency Virtue Worldwide
Production Company Pulse Films/USA
Director Young Replicant

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Credits

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Agency Virtue Worldwide
Production Company Pulse Films/USA
Director Young Replicant
HP Jill Rothman
Executive Producer Celia Williams
Senior Integrated Producer Jenn Gore
Senior Talent Producer Momo Berg-Munch
Director of Music Charlotte von Kotze

Chief Creative Officer Cameron Farrelly
Creative Director Kelsey Liss
Senior Art Director Mary Grace Moseley
Senior Copywriter Alanna Watson
Junior Art Director Sophia Moore
Senior Creative Jackie Mucilli
Creative Director Lia Koo
Creative Director Jessica Toye

Senior Creative Andrew Spada
Senior Creative China Macena
Editor Eddie Ringer | (Editor)
Executive Producer Toni Lipari
Colorist Paul Harrison
VFX Producer Charles Gillett
Audio Mixer Julienne Guffain
Executive Producer Casey Engelhardt

Grade Freefolk
Edit Company WAX
Production Co. CineBuro
Flame Artist Rich Siciliano
Head of Production Evan Kerwood
Audio Post Sonic Union
DP Frank Mobilio
Talent Joey King

Talent Ezra Miller

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Urban Decay's latest campaign brings together five celebrities as their 'global citizens', serving as unique representatives of the brand.

In line with the brand's approach - defying beauty standards by celebrating diversity amongst different people and styles - the futuristic, funky ad by Virtue Worldwide focuses on big-name celebrities such as Lizzo, Ezra Miller, Joey King, Karol G and CL.

Directed by Pulse Films' Young Replicant, Pretty Different showcases the stereotypical image of beauty and plays off of artificiality in the industry.