Van Camp’s reminds Colombian people which is their favourite tuna brand

Produced by Los Notarios and created by DAVID Bogota with direction by Alejandro Carreño, the new spot launches Van Camp's new concept, You Know.

In the food category, where competition becomes harder everyday, due to hard-discounts and foreign competitors, the brand decided to make people aware of the love they already have for the brand, even if sometimes they choose other brands.

“It always feels good to work with the iconic Colombian brands. We know that VanCamp’s product is far superior in quality, so we tackle the insight that Columbians know this, even if they ‘pretend-not-to-do-so’ that’s why our obvious concept needed to be: You Know,” says Camila Ordóñez and Laura Arcila, the creative team responsible for the project.

“With this campaign, we realised we didn’t necessarily need to reposition ourselves as a brand, but instead to make people do it for us,” says Juan Pablo Garcia, Managing Director at DAVID.