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Credits
View on- Agency Now/London
- Production Company MPC Creative/London
- Director Henry Littlechild
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Credits
View on- Agency Now/London
- Production Company MPC Creative/London
- Director Henry Littlechild
- Executive Producer Johnny Blick
- Editor Matt Chodan
- Sound Designer Munzie Thind
- Colorist Matthieu Toullet
- CG Supervisor William Laban
- VFX MPC/London
- Creative Director Henry Littlechild
- Producer Adam Farley
- Producer Alexander Kenanov
- DP Krum Rodriguez
- Producer Saskia Delius
Show full credits
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Credits
powered by- Agency Now/London
- Production Company MPC Creative/London
- Director Henry Littlechild
- Executive Producer Johnny Blick
- Editor Matt Chodan
- Sound Designer Munzie Thind
- Colorist Matthieu Toullet
- CG Supervisor William Laban
- VFX MPC/London
- Creative Director Henry Littlechild
- Producer Adam Farley
- Producer Alexander Kenanov
- DP Krum Rodriguez
- Producer Saskia Delius
We don't know the science behind it, but it seems to be medically impossible not to jauntily stride to Val Doonican’s ode to over-confidence, Walk Tall.
Such is the case for the friendly feline in this delightful new spot for credit card provider Vanquis, taking some serious steps on its hind legs as it surveys the street.
The spot, created by NOW and directed by Henry Littlechild at MPC Creative, achieved its character-filled, photorealistic cat through some clever tech - the walk being projected live on set using a proprietary app, then fully animated, lit, rendered and textured during post-production.
