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Vodafone – Insieme (Italian)

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With an ad that feels celebratory and optimistic, Insieme’s change of (ring) tone is welcome as many are deep into procedures for flattening the curve. 

As Italy enters complete lockdown, Vodafone has used the shelter in place orders to get creative. Going entirely distant, Milan-based agency Utopia, collaborated with actors, post production editors, and costume designers over the Vodafone network to create an ad using webcams, phones, and video conferencing. 

Actors, models, and families worked together to create the perfect shots for Akita Film to stitch together into a seamless, work-from-home ad. The tone is resilient and uplifting, and nobody speaks to the camera pleading to stay home - they just do it. Insieme is a breath of fresh air, and the many directors (Tommaso BerteMatteo BonifazioPaolo Borgato, Diamonte Cavalli, Davide CrippaMarco De AguilarLeandro FerraoMaria GuidoneDanae MauroFabrizio NotariAgo PaniniCinzia PedrizzettiSamuele RomanoCarlo Sigon) have captured what it means to work together - apart.

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