Vodafone release The First Day from Major West

The importance of trust and proximity between Vodafone and its clients is highlighted in the new Vodafone Business campaign.

Because “A Business Isn’t Only Made of Businesses”, the Vodafone campaign illustrates the relationship between the brand and its business clients. It endures for years, strengthening the idea that a business is much more than businesses; it is also made of people, relationships, and trust.

The spot is directed by Paco Cruz at Major West. It’s a story about new beginnings, and it doesn’t matter if it is a small, large, local, or global business; Vodafone will always be there to help and find the best solution to any problem or need.

That is what our main character, Carlos, is about to find out when clearing his desk after a lifetime dedicated to his old job.

Finding a forgotten business card from his Vodafone Account Manager in a dusty pile of files will give him the necessary confidence to start a new business. Now he knows whom he should trust to make it happen.