Volkswagen's sound of sadness
In a trio of simple but hilarious spots from DDB Paris, cars (with suspiciously human tones) voice their concerns with their owners' choices.
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Credits
View on- Agency DDB/Paris
- Production Company Allso
- Director Christophe Caubel
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Credits
View on- Agency DDB/Paris
- Production Company Allso
- Director Christophe Caubel
- Sound Studio 5 (In-House at DDB/Paris)
- Producer Franck Annese
- Director of Production Louise Morand
- DP Lucie Baudinaud
- Art Director Julien Beuvry
- Assistant Producer Gaelle De Pompignan
- Copywriter Sonia Dos Santos
- Executive Creative Director Alexander Kalchev
- HP Corinne Persch
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Credits
powered by- Agency DDB/Paris
- Production Company Allso
- Director Christophe Caubel
- Sound Studio 5 (In-House at DDB/Paris)
- Producer Franck Annese
- Director of Production Louise Morand
- DP Lucie Baudinaud
- Art Director Julien Beuvry
- Assistant Producer Gaelle De Pompignan
- Copywriter Sonia Dos Santos
- Executive Creative Director Alexander Kalchev
- HP Corinne Persch
With a 'so simple it's annoyingly effective' concept, DDB Paris humanises the concerns of cars in this trio of funny spots.
Presented with a non-VW mechanic, the orange Polo, red Golf and Tiguan vehicular heroes make distinctive (but distinctly non-mechanical) noises of disgust.
Mining the straightforward humour of the concept for all it's worth, AllSo director Christophe Caubel creates hilarious characters from the moody motors, perfectly expressing the message at the heart of the campaign.
