Volvo parents the parents
In a spot filled with scenes that will be familiar to anyone who has cared for a little'un, a carer's restless life sees exhaustion catching up with them.
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Niclas Larsson
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Niclas Larsson
- Grade Company 3/New York
- Online Chimney Group/Stockholm
- Executive Producer Sophie Tamm Christensen
- Producer Adam Holmstrom
- Production Designer Simone Grau Roney
- DP Linus Sandgren
- Editor Carla Luffe
- Colourist Sofie Borup
- Sound Designer Ellinor Nilsson
- Art Director Sophia Lindholm
- Art Director Karl Risenfors
- Producer Lena Sellman
- Producer Joel Rostmark
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Credits
powered by- Agency Forsman & Bodenfors/Gothenburg
- Production Company New Land
- Director Niclas Larsson
- Grade Company 3/New York
- Online Chimney Group/Stockholm
- Executive Producer Sophie Tamm Christensen
- Producer Adam Holmstrom
- Production Designer Simone Grau Roney
- DP Linus Sandgren
- Editor Carla Luffe
- Colourist Sofie Borup
- Sound Designer Ellinor Nilsson
- Art Director Sophia Lindholm
- Art Director Karl Risenfors
- Producer Lena Sellman
- Producer Joel Rostmark
Anyone with babies could tell you how knackering it is, if they had the time between nappy changes, wake-ups and endless rocking.
Summed up perfectly in the opening 90-seconds of Meet the Parents, New-Land director Niclas Larsson's new spot for Volvo, the repetition, cooperation and endless toil of parenting is tough to handle.
However, it is in the final act of the commercial that the gears change, revealing the way that the exhausted parent in question is protected from incident by her KITT-like vehicle.
Relatable, honest and smartly constructed, this ad's clever way of demonstrating a key feature is wonderfully executed.
