Welcome to the bubble dome
Dunkin Donuts goes old school, utilizing stop-motion animation and arcade game nostalgia to create their newest ad.
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Credits
View on- Agency BBDO/New York
- Production Company Hornet
- Director Peter Sluszka
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Credits
View on- Agency BBDO/New York
- Production Company Hornet
- Director Peter Sluszka
- Chief Creative Officer David Lubars
- Executive Creative Director Doug Fallon
- Executive Creative Director Steven Fogel
- Creative Director Talon Gustafson
- Creative Director Brian Pinkley
- Group Executive Producer Diane Hill
- Senior Producer Michael Woodall
- Senior Music Producer Julia Millison
- Executive Producer/Managing Director Hana Shimizu
- Director of Development Kristin Labriola
- Production Supervisor Dez Stavracos
- Senior Editor Anita Chao
- DP Ivan Abel
- Colorist Shawn King
- Color Producer Alex Rochinski
- Audio Post/Sound Design Sound Lounge
- Audio Mixer Rob DiFondi
- Sound Designer Marshall Grupp
- Producer Lauren Mullen
- HP Karen Lawler
- Producer Trever Stewart
- Associate Producer Riley Spencer
- Line Producer Joel Kretschman
- VFX Supervisor John Harrison
- Motion Control Operator Richard Coppola
- Art Director Tim McDonald
- Animator Matt Somma
- Animator Maxwell Sorensen
- Lead Compositor John Harrison
- Compositor Xiaoxiao Tang
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company Hornet
- Director Peter Sluszka
- Chief Creative Officer David Lubars
- Executive Creative Director Doug Fallon
- Executive Creative Director Steven Fogel
- Creative Director Talon Gustafson
- Creative Director Brian Pinkley
- Group Executive Producer Diane Hill
- Senior Producer Michael Woodall
- Senior Music Producer Julia Millison
- Executive Producer/Managing Director Hana Shimizu
- Director of Development Kristin Labriola
- Production Supervisor Dez Stavracos
- Senior Editor Anita Chao
- DP Ivan Abel
- Colorist Shawn King
- Color Producer Alex Rochinski
- Audio Post/Sound Design Sound Lounge
- Audio Mixer Rob DiFondi
- Sound Designer Marshall Grupp
- Producer Lauren Mullen
- HP Karen Lawler
- Producer Trever Stewart
- Associate Producer Riley Spencer
- Line Producer Joel Kretschman
- VFX Supervisor John Harrison
- Motion Control Operator Richard Coppola
- Art Director Tim McDonald
- Animator Matt Somma
- Animator Maxwell Sorensen
- Lead Compositor John Harrison
- Compositor Xiaoxiao Tang
NHL superstars David Pastrňák of the Boston Bruins and T.J. Oshie of the Washington Capitals get a makeover as hockey arcade figurines.
As the Bruins and Caps duke it out on court, Oshie stops and stares at the worst possible sight in a hockey game: an Empty Net. He zooms over to the goalie, who has a classic Dunkin cold brew in hand. It’s a fun homage to NHL fans who know that there’s only one coffee brand allowed inside the dome. Er, rink.
Developed by BBDO New York, the piece was directed by Peter Sluszka created by production partners at Hornet who went to great lengths to make the stop motion look realistic without being too high tech. The design teams developed nearly two dozen different, hand-painted heads for both Pastrňák and Oshie to bring their personal characteristics and facial expressions to life, each frame taking approximately 6-8 hours to film.
