We’re All Red Inside with Jupiler's new campaign

The campaign We’re All Red Inside consists of taking Jupiler, the iconic Belgian Beer and turning it red. 

The brewer explains, that thanks to state-of-the-art brewing  techniques, only the colour changes, not the taste. The campaign from BBDO Brussels brings hope and optimism to what was has been a difficult time for all. It shows you what true Belgian unity and solidarity looks like and gives us something to look forward to: A time where we can all reconnect. It stars some of the iconic Red Devils (the men’s national football team) and their Belgian supporters chanting ‘Tous Ensemble’ which translates to ‘All Together’. 

Hauke Hilberg also directed the teasers where we see Roberto Martinez, the Belgian Red Devils coach, personally validate the compliance of the colour red. 

This Limited Edition Beer will be available starting the 17th of May for a duration of 2 months. The films are available on radio, in the press, on social networks and on TV.