What More Do You Want from Sparkasse?

Agency Scholz & Friends Berlin in cooperation with Soup Films long-term director Justin Izumi designed a spot which proves that Sparkasse is anything but a stuffy employer.

Anyone who thinks of banks is often confronted with clichés such as "old-fashioned" or "dry". Grey and one-sided structures often get stuck into ones mind.  Justin Izumi takes the viewers on a colourful and modern journey, visualised by Marco Schott.

True to the motto: If you wake up on an ordinary Monday morning and ask yourself "What do I actually want in life?" the film features a strong leading actress who everyone can probably empathise with. With a lot of wit and charm it is told that current topics such as sustainability and innovation are also central interest to the Sparkasse as well as team spirit and diversity. Against the stereotype, Sparkasse combines all of those properties.
 
The result is a film that makes people of all ages and backgrounds want to get to know the Sparkasse better as an employer, leaving them with a smile on their faces.