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Director Greg Hackett’s new spot for Wattbike introduces us to a world of determined everyday athletes.
Serving up a very British antidote to a category awash with pristine portrayals of home fitness, the campaign plays on the familiar struggle of juggling fitness and day-to-day life; working out after a long shift, squeezing in a session before breakfast or when the baby’s napping, and whilst borrowing an ironing board as a makeshift laptop stand.
The road to fitness perfection isn’t always perfect.
Credits
View on- Agency Matta/London
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- Director Greg Hackett
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Credits
View on- Agency Matta/London
- Director Greg Hackett
- Editor Tim Swaby
- Colorist Alex Gregory
- Executive Producer Matt Campbell
- Executive Production Director Tom Allwood
- Creative Director Louis Swann
- Producer Mike Smith
- Executive Producer Stitch Richardson
- Executive Producer Miles Nathan
- DP Jaime Ackroyd
- Sound Designer James Lyme
- Music Supervisor Harley Beckmann Hawksley
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Matta/London
- Director Greg Hackett
- Editor Tim Swaby
- Colorist Alex Gregory
- Executive Producer Matt Campbell
- Executive Production Director Tom Allwood
- Creative Director Louis Swann
- Producer Mike Smith
- Executive Producer Stitch Richardson
- Executive Producer Miles Nathan
- DP Jaime Ackroyd
- Sound Designer James Lyme
- Music Supervisor Harley Beckmann Hawksley
