Wilkinson Sword’s hair today, gone tomorrow
The shaving tech brand launches a – literally in parts – cheeky new spot directed by Caviar’s Marielle Heller, that looks at the reality of bodily hair maintenance.
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Credits
View on- Agency Pablo/London
- Production Company Caviar/London
- Director Marielle Heller
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Credits
View on- Agency Pablo/London
- Production Company Caviar/London
- Director Marielle Heller
- Executive Producer Sorcha Shepherd
- Editing Stitch
- Post Producer Maggie McDermott
- Post Producer Sarah Adewunmi
- Editor Flaura Atkinson
- Color Electric Theatre Collective
- Color Producer Alex Carswell
- Colorist Megan Lee
- Audio Post 750mph
- Audio Producer Aishah Amodu
- Audio Engineer Giselle Hall
- Music Supervision Wake The Town
- Music Supervisor Dominic Bastyra
- Executive Creative Director Dan Watts
- Managing Creative Director Ray Shaughnessy
- Managing Creative Director Dan Norris
- Creative Director Katrina Encanto
- Creative Director EJ Galang
- Managing Director Harriet Knight
- Designer Karen Jane
- Producer Sasha Mantel
- Producer Hannah Cooper
- DP Jamie Ramsay
- VFX Producer Zuzanna Drozdz
- VFX Producer Nicole Duncan
- Executive VFX Producer Tom Igglesden
- Composer Noah Sacre
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Pablo/London
- Production Company Caviar/London
- Director Marielle Heller
- Executive Producer Sorcha Shepherd
- Editing Stitch
- Post Producer Maggie McDermott
- Post Producer Sarah Adewunmi
- Editor Flaura Atkinson
- Color Electric Theatre Collective
- Color Producer Alex Carswell
- Colorist Megan Lee
- Audio Post 750mph
- Audio Producer Aishah Amodu
- Audio Engineer Giselle Hall
- Music Supervision Wake The Town
- Music Supervisor Dominic Bastyra
- Executive Creative Director Dan Watts
- Managing Creative Director Ray Shaughnessy
- Managing Creative Director Dan Norris
- Creative Director Katrina Encanto
- Creative Director EJ Galang
- Managing Director Harriet Knight
- Designer Karen Jane
- Producer Sasha Mantel
- Producer Hannah Cooper
- DP Jamie Ramsay
- VFX Producer Zuzanna Drozdz
- VFX Producer Nicole Duncan
- Executive VFX Producer Tom Igglesden
- Composer Noah Sacre
In Germaine Greer‘s controversial second-wave feminist tome of 1970, The Female Eunuch, there was a whole chapter titled 'Hair'. This explored how society shapes expectations of how women should handle their barnets and fuzzy bits.
It’s a tricky one, as no matter how we might feel regarding the politics of making it go or letting it grow, many women prefer to attend to a spot of topiary on hair that crops up on butts, nips, pits and upper lips.
Deliciously fourth-wave feminist in its boldness, this fun campaign created for Wilkinson Sword by Pablo pairs playful portrayals of body hair with a punchy bespoke track leaving no nook or cranny untouched.
Heller commented: "I love telling stories about women that don’t dance around the messiness and realities of life. The more we see our true selves reflected in media, the less alone we feel. We want women to laugh out loud with that sweet sound of recognition. Not all body hair stories are shameful!"
