WIZZ's hair-raising (and rinsing) Chase for Head and Shoulders
In the first campaign from Forsman & Bodenfors Singapore for the shampoo brand, CRCR's smart 2.5D anime animation brings to life a death-defying pursuit.
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Credits
View on- Agency Forsman & Bodenfors/Singapore
- Production Company Psyop
- Director CRCR
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Credits
View on- Agency Forsman & Bodenfors/Singapore
- Production Company Psyop
- Director CRCR
- Production Company Blacklist/New York
- Animation Company Wizz/Quad Group
- Music & Sound Design Antfood/USA
- Executive Producer Andrew Linsk
- Producer Amanda Stubbs
- Associate Producer Leah Dorfman
- Post Producer Claire Prudhomme
- Executive Creative Director/Partner Wilson Brown
- Executive Producer Sue Lee
- Senior Producer Trevor Haimes
- Composer/Sound Designer Rory White
- Executive Producer Adina Sales
- Art Director Shum Qi Hao
- Art Director John Bergdahl
- Copywriter Firrdaus Yusoff
- Copywriter Joakim Labraaten
- Creative Director Ivan Guerra
- Creative Director Patrick Knowlton
- Designer Jason Feng
- Executive Producer Ali Loveday-Herzinger
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Credits
powered by- Agency Forsman & Bodenfors/Singapore
- Production Company Psyop
- Director CRCR
- Production Company Blacklist/New York
- Animation Company Wizz/Quad Group
- Music & Sound Design Antfood/USA
- Executive Producer Andrew Linsk
- Producer Amanda Stubbs
- Associate Producer Leah Dorfman
- Post Producer Claire Prudhomme
- Executive Creative Director/Partner Wilson Brown
- Executive Producer Sue Lee
- Senior Producer Trevor Haimes
- Composer/Sound Designer Rory White
- Executive Producer Adina Sales
- Art Director Shum Qi Hao
- Art Director John Bergdahl
- Copywriter Firrdaus Yusoff
- Copywriter Joakim Labraaten
- Creative Director Ivan Guerra
- Creative Director Patrick Knowlton
- Designer Jason Feng
- Executive Producer Ali Loveday-Herzinger
Quite what a rip-roaring rooftop pursuit has to do with a spot of dandruff we don't quite know, but when the caper is as captivating as the one presented in The Chase, we simply don't care.
Created by WIZZ's CRCR in glorious 2.5D, Forsman & Bodenfors Singapore's first campaign for the brand blends exciting visuals with a distinctive tone that certainly marks it out from the standard spots in health and beauty.
"The main challenge was to create a look and feel that was 2.5 D," comments Amanda Stubbs, WIZZ EP, "somewhere where we mixed 2D animation with elements that were in 3D and very realistic backgrounds. The intense pace was also quite challenging to keep up!
"Pushing CRCR's world that bit further and collaborating with our great partners to bring these two worlds together was something that we’d been wanting to do for some time and the H & S brief lent itself perfectly to this."
