Women's tennis campaign swaps bullets for balls
The wacky Spaghetti Western-style spot, created by MajadmA and KIDS, references classic Mexican imagery.
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Credits
View on- Agency majadmA/Monterrey
- Production Company Kids
- Director William Kaner
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Credits
View on- Agency majadmA/Monterrey
- Production Company Kids
- Director William Kaner
- Producer Andrea Morales
- Copywriter Maru Santos
- CEO/Creative General Diego Nunez Vazquez
- Producer Omar Rodriguez
- Executive Producer Elisa Santana
- Production Coordinator Armando Lara
- DP Daniel Gonzalez / MEXICO
- Production Director Paco Moreno
- Music Supervisor Raife Burchell
- Sound Designer Javier Quesada
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Credits
powered by- Agency majadmA/Monterrey
- Production Company Kids
- Director William Kaner
- Producer Andrea Morales
- Copywriter Maru Santos
- CEO/Creative General Diego Nunez Vazquez
- Producer Omar Rodriguez
- Executive Producer Elisa Santana
- Production Coordinator Armando Lara
- DP Daniel Gonzalez / MEXICO
- Production Director Paco Moreno
- Music Supervisor Raife Burchell
- Sound Designer Javier Quesada
Balls replace bullets in this oddball campaign for Abierto GNP Seguros, a professional women's tennis tournament that's part of the WTA Tour.
Shot in the style of a Spaghetti Western, the spot, created by Monterrey-based agency MajadmA and directed by Willian Kaner through KIDS, features tennis stars Angelique Kerber and Feliciano Lopez and is peppered with classic Mexican cultural references, from Frida Kahlo standing on her balcony and smelling a tennis ball like a freshly-plucked orange, to the fruit cart that's ubiquitous on Mexican streets, and a lavish quinceañera (the Mexican version of a ‘sweet sixteen’ party, which traditionally takes place on a girl's 15th birthday). Strange, but fun.
