Woolmark’s new first family of fashion
Full of incredible production and fantastically strange and chic details, sheep wearing wool clothing prance, wash, and make nice.
)
Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company Pandemic
- Director Ding Yu Chen
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company Pandemic
- Director Ding Yu Chen
- VFX Fin Design + Effects
- Sound Big Knows
- Executive Creative Director Ian Toombs
- Executive Creative Director Vivian Yong
- Creative Director Tree Chan
- Copywriter/Art Director Follen See
- Copywriter/Art Director Aier Xu
- Producer Bernice Wong
- VFX Executive Producer Emma Daines
- VFX Producer Chye Yee
- VFX Supervisor Segundo Fernandez
- Colorist Fergus Rotherham
- Music Producer Arthur Monnet
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Shanghai
- Production Company Pandemic
- Director Ding Yu Chen
- VFX Fin Design + Effects
- Sound Big Knows
- Executive Creative Director Ian Toombs
- Executive Creative Director Vivian Yong
- Creative Director Tree Chan
- Copywriter/Art Director Follen See
- Copywriter/Art Director Aier Xu
- Producer Bernice Wong
- VFX Executive Producer Emma Daines
- VFX Producer Chye Yee
- VFX Supervisor Segundo Fernandez
- Colorist Fergus Rotherham
- Music Producer Arthur Monnet
A fun and strange ad out of W+K Shanghai shows a reporter interviewing the sheep that live in the lap of merino-covered luxury.
As a young woman in a smart suit approaches a home set in a hill, she’s greeted by a canine butler, who escorts her through the complex. She meets the Merinos, sheep who embody luxury, class, and approachability. Imitating pieces like Grey Gardens and The Royal Tenenbaums, this ad is bizarre and brilliant, with incredibly high production and a well-crafted movement through an expansive home.
Directed by Ding Yu Chen from Pandemic, Merino the Treasure Wool is an eastern brand meeting the western aesthetic, creating a wholly Chinese ad that feels modern and approachable.
