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Yorkshire Tea – Decaf Declarer

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Created by Lucky Generals and directed by Andy McLeod through Rattling Stick, this tongue-in-cheek spot for British brew brand Yorkshire Tea introduces a novel new way to tell decaf and ordinary cuppas apart. 

Centring around the idea that the brand’s decaffeinated tea tastes just as good as their regular brew, the campaign portrays people across the country using a slightly impractical new tool, the Decaf Declarer.  

From a wake to a very serious business meeting, McLeod lends his deadpan humour to a variety of silly scenarios, each playfully reinforcing just how good Yorkshire Tea is, no matter the type. 

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