Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
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Credits
View on- Agency ACE/Amsterdam
- Production Company Hamlet
- Director Angelo Cerisara
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Credits
View on- Agency ACE/Amsterdam
- Production Company Hamlet
- Director Angelo Cerisara
- Post Producer Basile van der Straten
- Graphic Designer Astro Pirata
- Color RASCAL
- Composer Niels den Otter
- Executive Creative Director Rogier de Bruin
- Creative Pia Mader
- Creative Koen de Boer
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- Executive Producer Mathias Kerner
- Producer Jeroen Berx
- DP Zack Spiger
- Editor Chris Coupland
- Colorist Tim Smith
- Sound Design Gregory Caron
- Music Xavier Andrew
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Credits
powered by- Agency ACE/Amsterdam
- Production Company Hamlet
- Director Angelo Cerisara
- Post Producer Basile van der Straten
- Graphic Designer Astro Pirata
- Color RASCAL
- Composer Niels den Otter
- Executive Creative Director Rogier de Bruin
- Creative Pia Mader
- Creative Koen de Boer
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- Executive Producer Mathias Kerner
- Producer Jeroen Berx
- DP Zack Spiger
- Editor Chris Coupland
- Colorist Tim Smith
- Sound Design Gregory Caron
- Music Xavier Andrew
Created for Young Capital by Amsterdam-based agency ACE, the initiative features a bonkers spot, Boost Your Boomer, stylishly directed by HAMLET’s Angelo Cerisara, which promotes the brand’s values along with a magical energy drink.
The spots’ many excellent details, fantastical design and deadpan, body-horror comedy, offset an arguably mildly ageist scenario that sees doddery oldsters invigorated enough to keep up with their Gen Z colleagues by consuming a can of Booomer. While the limited-edition beverage is real enough, its active ingredient – a gloopy ‘youth essense’ extracted from the young’un’s veins – is not.
The director commented: “Finding the right tone of voice for an idea like this means finding the sweet spot between fashion, awkwardness, horror and coolness. Those are not often vibes that coexist in the same film. So it made sense to go for a Y2K 'Cronenbergian' fashion techno musical. Big shoutout to the ACE creatives for letting me dive into something so unconventional and exciting. I’ve loved every second of it!”
